Top 10 Signs Your Loyalty Program Needs a Refresh

  • March 24 2023
  • Resource: Loyalty Today
  • The Lacek Group Team

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices constantly evolve. So even if your program previously...Read More

Finding Your Brand Soulmate

  • March 20 2023
  • Resource: Loyalty Today
  • Amy Farsht, The Lacek Group

Secrets to identifying, courting, and achieving success with “the one.” Brands understand the value of a great partnership, but finding one that expands reach and drives sales and loyalty for both brands can prove as elusive as the...Read More

Sustainability Is Here to Stay

  • February 27 2023
  • Resource: Loyalty Today
  • Stephanie Hoch, The Lacek Group

Feeling the pinch of inflation, and under the shadow of a potential recession, experts expect consumers will focus more on value in 2023. In response, brands may be tempted to fine-tune their loyalty programs to put a greater emphasis on short...Read More

Change Management Drives Loyalty Success

  • February 16 2023
  • Resource: Loyalty Today
  • Barb Olson, The Lacek Group

Imagine you’re a marketing leader who’s spent months—and hundreds of thousands of dollars—preparing to launch a new or refreshed loyalty and customer relationship management (CRM) program. Unfortunately, when you unveil the...Read More

User-Generated Content—Today's Word of Mouth

  • February 10 2023
  • Resource: Loyalty Today
  • Madison Fisher, The Lacek Group

While we know that consumers value the opinions of their favorite influencers, attitudes toward traditional influencer marketing are changing. In a recent white paper from The Lacek Group, “Generationally Speaking: Gen Z Transforms Loyalty...Read More

A Game Plan for Brand Loyalty

  • December 06 2022
  • Resource: Loyalty Today
  • Chris Felton & Montanna Cervenka, The Lacek Group

Candy Crush Saga, Roblox, Pokémon GO, Wordle, League of Legends—there’s a good chance that you, or someone close to you, is obsessed with one of the many chart-topping mobile games. Highly engaging and entertaining to users, gaming is...Read More

Tomorrow's Loyalty Turns "Phygital"

  • November 29 2022
  • Resource: Loyalty Today
  • Ashley McMillin & Lisa Schneider, The Lacek Group

The early days of e-commerce ushered in a debate that continues today: Is the future of retail brick-and-mortar stores or digital storefronts? Retailers still wonder if they should lean into one strategy over another, or if they should seek a best...Read More

One Key to Loyalty Success: Employee Members

  • November 15 2022
  • Resource: Loyalty Today
  • Amy Farsht, The Lacek Group

According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as that.”That’s sage advice—especially considering the direct connection between employee engagement...Read More

Consumer Research for the Win

  • October 19 2022
  • Resource: Loyalty Today
  • Nina Rose, Lacek Group

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the perspectives of your brand’s target consumers...Read More

Supply-Chain Problems = Loyalty Opportunities

  • September 14 2022
  • Resource: Loyalty Today
  • Warren Wiens, The Lacek Group

For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply-chain volatility is expected to persist into...Read More

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