5 Ways to Get Started with Customer Segmentation Analysis

  • March 31 2022
  • Resource: Loyalty Today
  • The Baesman Team

No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like demographics and interests. Better...Read More

Why Speed Matters: 5 Visual Marketing Tips

  • March 29 2022
  • Resource: Loyalty Today
  • The Baesman Team

Visual marketing materials like in-store signage play a critical role in shaping customers’ buying decisions, so having the right signs at the right time is crucial. Signage that has been on display for months on end will become like white...Read More

Using Customer Loyalty Software to Keep Customers Coming Back

  • March 22 2022
  • Resource: Loyalty Today
  • The Baesman Team

You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful, you need to keep existing...Read More

Saving Retail with Customer Marketing Programs

  • March 18 2022
  • Resource: Loyalty Today
  • The Baesman Team

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs.Why Retail Needs a HeroThe...Read More

5 Things You Didn't Know About Variable Data Printing

  • March 07 2022
  • Resource: Loyalty Today
  • The Baesman Team

Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data printing, though, or even if you...Read More

What on Earth Is Variable Data Printing?

  • March 01 2022
  • Resource: Loyalty Today
  • The Baesman Team

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means. Let’s define this technology and work...Read More

Saving Retail with Customer Marketing Programs

  • February 22 2022
  • Resource: Loyalty Today
  • The Baesman Team

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs. Why Retail Needs a...Read More

So You Have a Customer Database...Now What?

  • January 07 2022
  • Resource: Loyalty Today
  • The Baesman Team

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need a strong strategy in place to...Read More

Brand Loyalists vs. Brand Loyalty

  • December 07 2021
  • Resource: Loyalty Today
  • Rachel Iannarino, Baesman

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to build brand-specific loyalty...Read More

5 Reasons Customer Loyalty Programs Are Essential in Retail

  • December 06 2021
  • Resource: Loyalty Today
  • Rachel Iannarino, Baesman

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever when it comes to creating a...Read More

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