Disrupted Not Destroyed by Technology

  • July 21 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

Music, movies, photography, transportation, communications and publishing are all industries that continue to experience massive disruption brought on by the advent of technology. ITunes made CDs obsolete. Netflix turned Blockbuster into nostalgia...Read More

Achieving Economies of Scale through Centralization

  • July 20 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

Economies of scale are factors that cause the average cost of producing a product or delivering a service to fall as the volume of its output increases (Economist, 2008). Economies of scale model is most commonly applied to the manufacturing...Read More

Dusting off Customer Data

  • July 15 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

It seems like organizations have been collecting and analyzing vast amounts of complex customer data for ages – there’s a reason we call it ‘Big Data.’ But thanks to the Internet of Things (IoT) and mobile/digital advances,...Read More

Goldfish, the Customer Experience and the Indeterminate Growing Conundrum

  • July 14 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

There is a misunderstanding about goldfish. The urban myth, perpetuated for decades, is that goldfish will only grow as large as the container they find themselves swimming in. Not true it turns out. When properly cared for, goldfish don’t...Read More

Improving Patient Experience is a Hard Pill for Healthcare to Swallow

  • July 11 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

Healthcare has been hit hard by policy, technology and regulatory changes.  Compounding these industry upheavals, patient expectations have grown exponentially – and, for the most part, have not been met by current healthcare practices,...Read More

Part 2: Blurred lines Between Bank Branches and the Contact Center

  • July 08 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

Continued from Part 1: Dissolving Brick and Mortar Bank BranchesAlthough the bank branch is becoming less relevant to customers for simple transactions because on-line banking is subsuming many of the functions formerly accomplished by tellers...Read More

Give Your Customers Their Independence and Earn Their Loyalty in Return

  • July 03 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

We live in an always-on, hyper-connected world where consumers want it all. They want you to cater to their preferences, expect personalized service and believe you should make doing business with your company absolutely effortless. Customers have...Read More

When *DONOTREPLY* Really Means *WEDONOTACTUALLYCARE*

  • July 01 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

At age 21, SMS text messaging is finally growing up. Time for big business. Time for business2consumer communication. Finally! But let’s have a closer look at how SMS is predominantly used today.Do you get prescription reminders from your...Read More

Part 1: Dissolving the Brick and Mortar of Bank Branches

  • June 26 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

Drive through any town in the US, whether large or small, and you will undoubtedly see striking edifices occupied by branches of banks. They are part of our American heritage, symbols of confidence and stability. But changes in consumer...Read More

New Customer Satisfaction High for Luxury Hotel

  • June 24 2015
  • Resource: Loyalty Today
  • Shanky Viswanathan

Customer service in the hospitality industry is no simple task for any company but luxury brands have to reach the highest of bars and sometimes even go to extreme measures to satisfy guests. The Edwardian Group, a collection of luxury hotels...Read More

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