Social Media Listening is Table Stakes

  • April 04 2015
  • Resource: Loyalty Today
  • Anita Emoff

Social Media Marketing is growing up, and soon it will die, reborn as loyalty. But before this resurrection occurs, brands need to evolve beyond just listening. Most brands have invested heavily in monitoring platforms like Hootsuite...Read More

5 Ways Retailers are Finding Business Value in Social Loyalty

  • March 31 2015
  • Resource: Loyalty Today
  • Anita Emoff

These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you...Read More

How We QA at Chirpify

  • March 12 2015
  • Resource: Loyalty Today
  • Anita Emoff

The moment you implement a process that reduces mistakes, or improves how you respond to mistakes is the moment your QA process is born. If you’re lucky this started long before you hired testers or QA engineers, but almost certainly you...Read More

Restaurants Extend Loyalty Programs to Social Media

  • February 24 2015
  • Resource: Loyalty Today
  • Anita Emoff

Are you reconsidering your loyalty program – how it is delivered and how it meets evolving customer expectations?  We work closely with restaurant brands like Bahama Breeze who are looking for ways to develop deeper customer...Read More

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