Is the U.S. Finally Ready for a Coalition Loyalty Program? It Depends.

  • March 25 2015
  • Resource: Loyalty Today
  • Gina Cuff

Plenti, the new loyalty program just announced by American Express, is touting itself as the “first U.S.-based coalition loyalty program.” For those who have been involved in the loyalty marketing world for more than a few years, there...Read More

B2C Loyalty in a B2B World? Yes.

  • March 22 2015
  • Resource: Loyalty Today
  • Gina Cuff

Lenati’s own Kris Klein and Clay Walton-House recently had the opportunity to contribute to a Forrester B2B Loyalty Marketing Report, B2B, The B2C Way, published by Forrester analyst Emily Collins. In the article, Collins conveys...Read More

Customer Experience: Balancing Surprise and Simplicity

  • March 20 2015
  • Resource: Loyalty Today
  • Paul Conder

As customer experience strategists, we are seeing two popular competing approaches to customer experience (CX)—“surprise and delight” versus “effortless simplicity.” These are both valid CX approaches depending on the...Read More

Content2Conversion's Conference: Back to the Future for B2B Content Marketing

  • March 10 2015
  • Resource: Loyalty Today
  • Liam O'Connor

The recent Content2Conversion Conference hosted by Demand Gen Report in Scottsdale, AZ delivered a great forum on the intersection of strategic demand generation and content marketing for B2B marketers.  But amid the...Read More

Whole Foods Launches Loyalty Program: Smart, or Just Another Grocery Rewards Program?

  • February 25 2015
  • Resource: Loyalty Today
  • rgoldman

Whole Foods recently launched a customer loyalty program pilot in the greater Philadelphia market, and on the surface, it doesn’t appear too differentiated from other grocery rewards programs.  Customers earn one...Read More

Content Marketing: It’s Not All About You

  • February 20 2015
  • Resource: Loyalty Today
  • Carrie Holmes

Most B2B marketers already engage in some form of content marketing. Depending on what research you’ve read, it’s anywhere from 80 - 90% of marketers are using content to drive leads. They post to blogs, Tweet, build...Read More

The Customer Journey of Past and Present

  • February 13 2015
  • Resource: Loyalty Today
  • Paul Conder

A customer journey map is a visualization of customer experiences, aligned to a sequence or process over time. At Lenati, we use customer journey mapping to build an understanding of complex customer interactions – identifying...Read More

Infographic: Customer Rewards Program Earn Models

  • February 05 2015
  • Resource: Loyalty Today
  • Clay Walton-House, Jessica Didion

Customer rewards programs remain an important tactic in many loyalty marketers' playbooks. However, the prevalence of these programs coupled with what is often a limited value proposition for customers, has led to increased consumer skepticism...Read More

Lenati’s Paul Conder Leading Workshop on Customer Experience and Customer Loyalty

  • November 13 2014
  • Resource: Loyalty Today

Paul Conder’s workshop on “The CX Loyalty Connection” at the Engagement & Experience Expo in Dallas has sparked conversation regarding customer experience and customer loyalty:“Larger companies, those ‘built...Read More

Design Thinking and CX

  • July 10 2014
  • Resource: Loyalty Today

There has been a great deal written about “design thinking” in the past few years.  Much focus has been placed on its value in helping define business strategy, with design firms around the world claiming that they have evolved...Read More

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