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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
On a scale of 1-10, how satisfied are you with your company’s satisfaction surveys? Chances are you are less than satisfied, and you are not the only marketer with these qualms. To boot, it’s not just marketers that are frustrated with...Read More
Do you know where your smartphone is right now?
Chances are yes. In fact, you probably just quickly checked your pocket. Remember the time when you raced out the door, late for work, only to get halfway to the office when you realized...Read More
Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented it. To me, that’s like wanting to build...Read More
Changes in point-of-sale technology—both online and in-store—are allowing retailers to shift toward a focus on customer experience at checkout, rather than treating it as a necessary-but-unpleasant transaction. Checkout may be a...Read More
Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the...Read More
Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More
Ahead of the April Apple Watch product launch, people are struggling to make sense of it in much the same way iPhone confounded many in the market in 2007.Think back to April 2007, buzz for the original iPhone was building as the initial...Read More
With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left...Read More
In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations for what content is worthy of trading precious...Read More