The Un-satisfaction of Customer Satisfaction Surveys: How Customer Feedback Impacts the Customer Experience

  • June 03 2015
  • Resource: Loyalty Today
  • Christina Rehklau

On a scale of 1-10, how satisfied are you with your company’s satisfaction surveys? Chances are you are less than satisfied, and you are not the only marketer with these qualms. To boot, it’s not just marketers that are frustrated with...Read More

Can I Get Your Number? Why B2B Marketers Should Tap Mobile Marketing.

  • May 29 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Do you know where your smartphone is right now? Chances are yes.  In fact, you probably just quickly checked your pocket.  Remember the time when you raced out the door, late for work, only to get halfway to the office when you realized...Read More

You’ve Got a Content Marketing Strategy. So What’s Your Plan to Build Content with Purpose?

  • May 20 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented it. To me, that’s like wanting to build...Read More

The Next Big Thing in Retail: Revamping the Customer Experience at Checkout

  • May 14 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Changes in point-of-sale technology—both online and in-store—are allowing retailers to shift toward a focus on customer experience at checkout, rather than treating it as a necessary-but-unpleasant transaction.  Checkout may be a...Read More

Customer Service, the Customer Experience Way: How Millennials are Leading the Charge

  • May 10 2015
  • Resource: Loyalty Today
  • rgoldman

Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the...Read More

Ease, Simplicity, and Speed: The New Loyalty Paradigm in the Palm of Our Hands

  • May 09 2015
  • Resource: Loyalty Today
  • rgoldman

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

Ease, Simplicity, and Speed: The New Loyalty Paradigm in the Palm of Our Hands

  • April 15 2015
  • Resource: Loyalty Today
  • Gina Cuff

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

Will the in-store customer experience be Apple Watch’s Achilles heel?

  • April 11 2015
  • Resource: Loyalty Today
  • Brian Clark

Ahead of the April Apple Watch product launch, people are struggling to make sense of it in much the same way iPhone confounded many in the market in 2007.Think back to April 2007, buzz for the original iPhone was building as the initial...Read More

A New Era in OTA Customer Loyalty. Is Rocketmiles Going to Be Priceline’s Sleeper?

  • April 09 2015
  • Resource: Loyalty Today
  • Gina Cuff

With the recent announcement that Expedia has made a bid to purchase Orbitz, the world of online travel agencies (OTAs) is shrinking. Dramatically. If the deal goes through (it likely will), there will be two major OTAs left...Read More

You Can’t Rush a Business to the Altar. The 3 Stages of a Long-Term B2B Relationship.

  • March 26 2015
  • Resource: Loyalty Today
  • Carrie Holmes

In B2B marketing, content is the currency for customer data “value exchange.” With increased focus on privacy in recent years, the stakes have gotten higher with soaring expectations for what content is worthy of trading precious...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?