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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she calls the “Five Stages of Personalization.”In essence it’s a...Read More
Lenati’s Clay Walton-House recently published the third article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: Holistically Measuring Customer...Read More
Lenati’s Customer Experience Lead, Paul Conder, recently sat down with Calgary-based Anstice Communications for a conversation around customer experience.Paul ConderIn this interview, Paul explains the need for brands to build better...Read More
On a scale of 1-10, how satisfied are you with your company’s satisfaction surveys? Chances are you are less than satisfied, and you are not the only marketer with these qualms. To boot, it’s not just marketers that are frustrated with...Read More
Do you know where your smartphone is right now?
Chances are yes. In fact, you probably just quickly checked your pocket. Remember the time when you raced out the door, late for work, only to get halfway to the office when you realized...Read More
Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented it. To me, that’s like wanting to build...Read More
Changes in point-of-sale technology—both online and in-store—are allowing retailers to shift toward a focus on customer experience at checkout, rather than treating it as a necessary-but-unpleasant transaction. Checkout may be a...Read More
Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the...Read More
Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More