How Close Are Retailers to Personalization?

  • June 18 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she calls the “Five Stages of Personalization.”In essence it’s a...Read More

A Holistic Approach to Customer Measurement

  • June 15 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Lenati’s Clay Walton-House recently published the third article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: Holistically Measuring Customer...Read More

A Lenati-Customer Experience Perspective: Coffee Talk with Paul Conder

  • June 12 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Lenati’s Customer Experience Lead, Paul Conder, recently sat down with Calgary-based Anstice Communications for a conversation around customer experience.Paul ConderIn this interview, Paul explains the need for brands to build better...Read More

The Un-satisfaction of Customer Satisfaction Surveys: How Customer Feedback Impacts the Customer Experience

  • June 03 2015
  • Resource: Loyalty Today
  • Christina Rehklau

On a scale of 1-10, how satisfied are you with your company’s satisfaction surveys? Chances are you are less than satisfied, and you are not the only marketer with these qualms. To boot, it’s not just marketers that are frustrated with...Read More

Can I Get Your Number? Why B2B Marketers Should Tap Mobile Marketing.

  • May 29 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Do you know where your smartphone is right now? Chances are yes.  In fact, you probably just quickly checked your pocket.  Remember the time when you raced out the door, late for work, only to get halfway to the office when you realized...Read More

You’ve Got a Content Marketing Strategy. So What’s Your Plan to Build Content with Purpose?

  • May 20 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Earlier we talked about a shocking statistic from Marketing Profs 2015 Content Marketing Benchmarks indicating that although 83% of Marketers have a content marketing strategy, only 35% have documented it. To me, that’s like wanting to build...Read More

The Next Big Thing in Retail: Revamping the Customer Experience at Checkout

  • May 14 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Changes in point-of-sale technology—both online and in-store—are allowing retailers to shift toward a focus on customer experience at checkout, rather than treating it as a necessary-but-unpleasant transaction.  Checkout may be a...Read More

Customer Service, the Customer Experience Way: How Millennials are Leading the Charge

  • May 10 2015
  • Resource: Loyalty Today
  • rgoldman

Companies have a new generation to contend with – and their requirements for doing business with you are unlike any that have preceded them. In a recent article for Loyalty 360, Lenati’s Clay Walton-House discussed the...Read More

Ease, Simplicity, and Speed: The New Loyalty Paradigm in the Palm of Our Hands

  • May 09 2015
  • Resource: Loyalty Today
  • rgoldman

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

Ease, Simplicity, and Speed: The New Loyalty Paradigm in the Palm of Our Hands

  • April 15 2015
  • Resource: Loyalty Today
  • Gina Cuff

Lenati’s Clay Walton-House recently published the second article in a year-long series with Loyalty360 focused on an integrated approach to loyalty strategies. His article, “Integrated Loyalty: The New Paradigms of Ease,...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?