The Dangers of Rushing a Business to the Altar

  • August 06 2015
  • Resource: Loyalty Today
  • Christina Rehklau

A recent article by Lori Wizdo, VP and Principal Analyst for B2B Marketing, Forrester Research is a sobering reminder of what can happen when you “rush a business to the altar” –  prospecting before a lead is properly...Read More

The Economics of Content Marketing: ‘Stock and Flow’

  • August 04 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through an economics degree, imagine stock...Read More

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

  • August 03 2015
  • Resource: Loyalty Today
  • Christina Rehklau

We continue to hear about improvements and expansions that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have announced partnerships with Spotify, Lyft and, most...Read More

Marco. Polo. Using Predictive Analytics and Marketing Automation to “Catch” Prospects.

  • July 21 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Remember playing Marco Polo in the swimming pool? If you were “it” you had to close your eyes and call out “Marco.” Everyone else had to reply “Polo” making it easier for you to try to catch them.  Being...Read More

Sales Enablement Tools: It’s Time To Invest

  • July 17 2015
  • Resource: Loyalty Today
  • Christina Rehklau

In the last 5 years sales enablement tools have flooded the market all promising to help sellers more effectively engage with their customers. As seen in this Sales Technology Landscape visual by CedarCone, there are dozens of sales solutions...Read More

Getting The Most From Mobile: Designing Your Best Mobile Customer Experience

  • July 13 2015
  • Resource: Loyalty Today
  • Christina Rehklau

As mobile becomes the common denominator guiding, informing, and influencing the customer through their journey, the opportunity to increase ROI through mobile is growing exponentially.Yet a great mobile customer experience can seem difficult...Read More

The Case for B2B Customer Experience

  • July 09 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Lenati’s own Martin Mehalchin, Paul Conder and Brian Clark recently had the opportunity to contribute to a Forrester B2B Customer Experience Report, How B2B Companies Make The Case For Customer Experience, published by Forrester Analysts...Read More

How Starbucks Pioneered Mobile and Reaped Rewards

  • June 29 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Today, the customer path to purchase is a complex web of interactions and experiences across digital and physical channels. Mobile is the indispensable common denominator that is guiding, informing and influencing the customer through their...Read More

A Modern Sales Process for Sales Teams in a Customer-Driven Economy

  • June 25 2015
  • Resource: Loyalty Today
  • Christina Rehklau

There is no secret that having a well-defined sales process will enable you to accelerate your sales cycle. However, what we often find is that most sales processes are developed with little consideration in regards to how customers buy. This...Read More

The Customer Loyalty Battle: Online Travel Agencies vs. Hospitality and Airline Direct

  • June 21 2015
  • Resource: Loyalty Today
  • Christina Rehklau

With the news earlier this year that Expedia purchased Orbitz coupled with Priceline’s plans to acquire Rocketmiles, online travel agencies (OTAs) are shrinking and changing overnight. Because we work with many clients in hospitality and...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?