Is Plenti a Success in Coalition Loyalty? It Still Depends.

  • September 03 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Back in March, when the news that Plenti – a coalition loyalty program developed by American Express – would be launching in the US, we wondered if this country was finally ready to embrace this concept that has been wildly successful...Read More

High-Performance Engines or Cup Holders – Knowing What Matters Most to Your Customers

  • September 01 2015
  • Resource: Loyalty Today
  • Christina Rehklau

There’s a business-related urban legend that’s stuck with me all these years and it goes something like this. A high-end sports car manufacturer had just released their latest high performance luxury sports car. All the industry...Read More

Find the Ideal CX with a Customer Journey Map

  • August 28 2015
  • Resource: Loyalty Today
  • Christina Rehklau

To get from point A to point B you would take a good look at a map that delivers the right level of granularity and holds all the information you need. For example, a beautiful hike in the mountains would require a different map than a long drive...Read More

How Sales Operations Increases Sales Productivity

  • August 20 2015
  • Resource: Loyalty Today
  • Christina Rehklau

I’ve been following the rise in sales enablement technologies and the latest trends in sales optimization, but yet clients still come to me asking why their sales teams are not more productive than they were before these sales improvements. ...Read More

The Retail Revolution: It’s Not Just About the Customer Experience

  • August 18 2015
  • Resource: Loyalty Today
  • Christina Rehklau

I’ve been pointing out the trend toward blended physical/digital (“phygital”) retail experiences for several years now. The momentum around this continues to grow as born-online brands like Nasty Gal and Bonobos rush to open...Read More

Red Tape Turnaround: A Government-Customer Experience Love Story

  • August 14 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Call it a fad. Call it a shift in the natural order. But don’t call it sticking with the status quo: Government is reimagining services to improve the customer experience. Although we typically identify “customers” with the...Read More

Integrated Customer Loyalty: New Paradigms of Ease, Simplicity, Speed

  • August 08 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Lenati’s Clay Walton-House is a Featured Panelist and Columnist for Loyalty 360. This article is the second of a year-long series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and...Read More

The Dangers of Rushing a Business to the Altar

  • August 06 2015
  • Resource: Loyalty Today
  • Christina Rehklau

A recent article by Lori Wizdo, VP and Principal Analyst for B2B Marketing, Forrester Research is a sobering reminder of what can happen when you “rush a business to the altar” –  prospecting before a lead is properly...Read More

The Economics of Content Marketing: ‘Stock and Flow’

  • August 04 2015
  • Resource: Loyalty Today
  • Christina Rehklau

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through an economics degree, imagine stock...Read More

Starbucks: Loyalty Innovation Shatters Customer Expectations of Convenience

  • August 03 2015
  • Resource: Loyalty Today
  • Christina Rehklau

We continue to hear about improvements and expansions that Starbucks is making within their already best-in-class loyalty program, My Starbucks Rewards. Just in the past few months they have announced partnerships with Spotify, Lyft and, most...Read More

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