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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations. To find out your content marketing maturity level, take this online assessment.In my first post, I argued that the...Read More
Over the past several weeks, Goodwill of the Olympics and Rainier Region unveiled new retail stores that are delighting shoppers and improving sales. The effort to modernize up to thirty existing stores includes a new floor layout for Goodwill...Read More
I’m worried about the future of Content Marketing.
According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more...Read More
Content marketing has officially turned the corner from trend to cornerstone of an effective marketing strategy. Most companies are doing some form of content marketing. Unfortunately without a clear view of what you are trying to accomplish and...Read More
Buyers today are informed, digitally savvy and squarely in the driver’s seat in terms of how and when they want to talk to sales. As we illustrated in The Death of the Sales Funnel Infographic, the game has changed. If...Read More
The Aberdeen Group recently released a report on Why Sales Enablement is a Must Have. Aberdeen’s research discovered that 60% of best-in-class organizations have a formal competency to ensure that marketing has extensive visibility into...Read More
Fast fashion retailer H&M recently launched its latest haute couture collaboration with French design house Balmain. Within minutes of the launch, the line sold out both online and in stores, leaving hordes of frustrated and...Read More
The science and art of measuring marketing effectiveness, especially when it comes to tracking customer behavior, has been an evolving organizational discipline within enterprise businesses for a number of years. New technologies and ways...Read More
A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the buyer...Read More
Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.” B2B decision-making is a group sport. In fact, enterprise purchase...Read More