Amazon Go Shows That Most Retailers Still Haven’t Learned

  • December 06 2016
  • Resource: Loyalty Today
  • Martin Mehalchin

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds, if not thousands, of locations. Amazon pretty...Read More

The 3 Things That Matter in ABM: The Executive Perspective

  • October 26 2016
  • Resource: Loyalty Today
  • Chris Sullivan

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM at scale in the enterprise, but a number of...Read More

Accelerate Your Enterprise Lead Generation Engine (Infographic)

  • October 06 2016
  • Resource: Loyalty Today
  • The Lenati Team

Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine will only get marketers so far. Marketers should not invest in more top of funnel advertising, but...Read More

How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

  • October 03 2016
  • Resource: Loyalty Today
  • Liam O'Connor

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage marketing...Read More

The State of Phygital CX Today and How to Stay Ahead of the Curve

  • May 03 2016
  • Resource: Loyalty Today
  • Marisol Towbridge

Physical and Digital Customer Experience Today and How to Optimize for Tomorrow   The intersection of digital and physical experiences seemed novel just a few years ago. Today, phygital interactions are less about...Read More

CX at the Heart of Alaska Air’s $2.6B Acquisition of Virgin America

  • April 06 2016
  • Resource: Loyalty Today
  • Harrison Peralta

Two titans in airline customer experience (CX) are becoming one.  Alaska Air Group’s decision to acquire Virgin America for over $2 billion in cash ($4B aggregate) is generating huge buzz in the industry and beyond.Virgin took the lead...Read More

How a DMP can Transform Your Customer-Centric Marketing

  • March 15 2016
  • Resource: Loyalty Today
  • Loren Bors

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing?E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more...Read More

Recipe for Success: The 3 Ingredients your Content Strategy Must Have

  • March 03 2016
  • Resource: Loyalty Today
  • Chris Sullivan

Imagine a company potluck. The table is packed end-to-end with the fruits of your colleagues’ labor – oh, Martha’s red velvet cake! Leon made his chili again! A bounty awaits, and surely nothing can go wrong. But, come to think...Read More

How to View your Customer’s Experience: Customer Journey Mapping vs. Customer Lifecycle [Infographic]

  • February 29 2016
  • Resource: Loyalty Today

Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands. As customer experience...Read More

Key Success Factors for Implementing Sales Enablement

  • February 24 2016
  • Resource: Loyalty Today
  • Dailah Lester

Enabling sellers to be more efficient and impactful is difficult. Technology is one aspect of sales enablement that is helping companies increase productivity. The challenge is identifying the technology vendor that will provide the performance...Read More

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