Core Principles of Emotion Design

  • August 18 2017
  • Resource: Loyalty Today
  • Emily Hassell

This is the second in our series on Emotion Design in CX, look for the next two blogs coming this week. Check out our first blog here.Designing for Emotion is the process of driving emotional connection within your customer experience. The process...Read More

Customer Analytics: Moving Beyond KPIs

  • April 27 2017
  • Resource: Loyalty Today
  • Jonathan Adler

Many organizations compile customer data and establish key performance indicators (KPIs), but there is immense value in going beyond the high-level numbers. As Director of Insights and Analytics, Jonathan Adler helps global brands understand...Read More

Avoid the January Refresh: 4 Options for Tier Qualification in Loyalty Programs

  • January 19 2017
  • Resource: Loyalty Today
  • Alison Rohrs

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of the miles and spend needed to achieve “Silver” status. Of course...Read More

Amazon Go Shows That Most Retailers Still Haven’t Learned

  • December 06 2016
  • Resource: Loyalty Today
  • Martin Mehalchin

This week in retail started with the news that Amazon would be opening Amazon Go, a cashier-free, app-based shopping experience concept that I am almost certain will grow into a chain with hundreds, if not thousands, of locations. Amazon pretty...Read More

The 3 Things That Matter in ABM: The Executive Perspective

  • October 26 2016
  • Resource: Loyalty Today
  • Chris Sullivan

Lenati recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted ABM pilots to deploying ABM at scale in the enterprise, but a number of...Read More

Accelerate Your Enterprise Lead Generation Engine (Infographic)

  • October 06 2016
  • Resource: Loyalty Today
  • The Lenati Team

Marketers are expected to do more with less, increasing YOY pipeline growth with limited budgets. Optimizing an existing lead generation engine will only get marketers so far. Marketers should not invest in more top of funnel advertising, but...Read More

How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

  • October 03 2016
  • Resource: Loyalty Today
  • Liam O'Connor

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises — strategically manage marketing...Read More

The State of Phygital CX Today and How to Stay Ahead of the Curve

  • May 03 2016
  • Resource: Loyalty Today
  • Marisol Towbridge

Physical and Digital Customer Experience Today and How to Optimize for Tomorrow   The intersection of digital and physical experiences seemed novel just a few years ago. Today, phygital interactions are less about...Read More

CX at the Heart of Alaska Air’s $2.6B Acquisition of Virgin America

  • April 06 2016
  • Resource: Loyalty Today
  • Harrison Peralta

Two titans in airline customer experience (CX) are becoming one.  Alaska Air Group’s decision to acquire Virgin America for over $2 billion in cash ($4B aggregate) is generating huge buzz in the industry and beyond.Virgin took the lead...Read More

How a DMP can Transform Your Customer-Centric Marketing

  • March 15 2016
  • Resource: Loyalty Today
  • Loren Bors

Can a Data Management Platform (DMP) Accelerate Your Digital Marketing?E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more...Read More

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