Ten Guiding Principles of Customer Experience

  • June 11 2014
  • Resource: Loyalty Today

Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are ramping into the field very quickly and are sometimes missing some key...Read More

What's an Experience Worth?

  • May 24 2014
  • Resource: Loyalty Today
  • Paul Conder

All competitive businesses are dependent on their customer’s experience to drive their growth and prosperity.  I can’t think of any exceptions, past or present.  Even businesses that are focused on a basic need - for example...Read More

T-Mobile and Lenati Present: The Science Behind Creating an Integrated Loyalty Strategy

  • February 27 2014
  • Resource: Loyalty Today
  • Lenati

T-Mobile has been making waves in the wireless market by abandoning traditional tactics and rebranding as the “Uncarrier.” With this new rebranding and the introduction of other programs, T-Mobile is thinking outside the box in order...Read More

Choosing a Marketing Automation Platform, Part 2

  • December 13 2013
  • Resource: Loyalty Today
  • Cynthia Miller and Laurel Weisert

Now that you are sure your business needs to get into Marketing Automation, which platform do you choose? The sophistication level varies considerably, from pure email-campaign management through sophisticated platforms that monitor customer...Read More

Are You Ready for Marketing Automation?

  • November 21 2013
  • Resource: Loyalty Today

Most marketers these days are aware of the buzz surrounding Marketing Automation. But many marketers still haven’t taken the plunge.  In February 2013, ClickZ published a study of Fortune 500 B2B companies which found only 25%...Read More

The Cloud’s Silver Lining for Resellers: Long-term Customer Relationships

  • September 25 2013
  • Resource: Loyalty Today

Who wins in a cloud-delivered world?  Clearly, and deservedly so, customers stand to benefit the most through choice.  The customer benefits when their software vendor or partner presents them with cloud, on-premise, and hybrid options...Read More

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