Measure Customer Satisfaction with Video Surveys

  • August 04 2015
  • Resource: Loyalty Today
  • Efrat Moshkoviz

Brands that engage their customers with personalized video have the opportunity to collect feedback at different stages in the customer journey as part of the video experience. Surveying video viewers provides useful data on customer sentiment and...Read More

How Successful is Your Loyalty Program?

  • August 02 2015
  • Resource: Loyalty Today
  • Jim Dicso

Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify and offer highly relevant and personalized rewards for the customer...Read More

Personalized Video Engagement: The New Advertising Paradigm

  • July 23 2015
  • Resource: Loyalty Today
  • Jeff Hirsch

Today, marketers are presented with three opportunistic trends that have the potential to transform their advertising strategies. By capitalizing on video advertising, customer data and personalization, advertisers can maximize their engagement...Read More

The Changing Customer Loyalty Landscape

  • July 18 2015
  • Resource: Loyalty Today
  • Jim Dicso

Customer loyalty has evolved over the years to keep pace with ever-evolving customers. Customers are influencing every industry today through mobile payments, shopping on the go and consuming content across devices. The consumer is in control and...Read More

Atlantis Paradise Island Enhances Its Guest Experience with Personalized Video

  • July 10 2015
  • Resource: Loyalty Today
  • Rachel Sullivan

Guests at Atlantis Paradise Island enjoy pristine white-sand beaches, deluxe accommodations, the world’s largest open-air marine environment and many more amenities. Atlantis wanted to drive anticipation and deeper engagement with...Read More

Building a Digital-First Strategy with Personalized Engagements

  • June 30 2015
  • Resource: Loyalty Today
  • Jim Dicso

In my last blog post, I wrote about how brands have prioritized a digital-first initiative to meet consumers on the channels and devices they use most frequently. As they do so, they’re using personalized communication through the most...Read More

Meet SundaySky’s New CMO, Jeff Hirsch

  • June 25 2015
  • Resource: Loyalty Today
  • Rachel Eisenhauer

SundaySky is welcoming Jeff Hirsch, a 30-year veteran in data-driven and performance-based digital marketing, to the team as chief marketing officer. Jeff previously worked for AudienceScience in various roles, including CEO and, most...Read More

How Brands Are Shaping a Digital Customer Experience

  • June 18 2015
  • Resource: Loyalty Today
  • Jim Dicso

A few weeks ago, I hosted a panel about digital-first strategies at our annual SmartVideo Summit with marketing executives from Cox Communications and Citibank. As I opened the session sharing a few statistics about the connected nature of...Read More

Personalized Video and Transparency in a Programmatic Market

  • June 15 2015
  • Resource: Loyalty Today
  • Iain Case

Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third largest in the world based on the countries it tracked. When it comes...Read More

How Telco Marketers Can Best Measure and Optimize Video Ads

  • May 27 2015
  • Resource: Loyalty Today
  • Rachel Sullivan

As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising– there’s a more pressing need to hold programs accountable and ensure a strong return. From...Read More

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