How to Choose The Right Marketing Tools

  • October 15 2015
  • Resource: Loyalty Today
  • Matthew Turner

I love to camp. In fact, if not for work obligations, I would be backcountry camping every week of October (as well as a backpacking trip the first week of November). Camping—especially in the backcountry—is a serious hobby. Not just...Read More

Why Customer Centricity Must be Part of Your Strategy

  • October 09 2015
  • Resource: Loyalty Today
  • Patricia Foell

This post is contributed by Patricia Foell, Senior Director, Strategic Consulting at Epsilon. Across industries, across channels and across the globe, the words customer centricity are heard in every conversation about the customer experience...Read More

Ad Blocking: How Did We Get Here?

  • October 08 2015
  • Resource: Loyalty Today
  • Eric Stein

This past Yom Kippur, I found myself not only reflecting on the myriad sins, affronts and minor transgressions I’ve committed over the past year, but the recent and on-going controversy about ad blocking. Publishers working against...Read More

2015 Consumer Holiday Shopping Outlook

  • October 07 2015
  • Resource: Loyalty Today
  • Jean-Yves Sabot

For most retailers holiday planning is well underway and has been for some time. But what’s on the minds’ of consumers this holiday shopping season and what can retailers expect? Today, Epsilon announced findings from recent consumer...Read More

Dear < First Name >: The Case for Genuine Personalization

  • October 05 2015
  • Resource: Loyalty Today
  • Carolyn Corda

Do you remember the first time you received a “personalized” offer in the mail? For me it was in the early ‘80’s and the thrill was brief. It didn’t take long to realize it was simply a computer-generated mass mailing...Read More

Content Strategy: A Clear and Differentiated Definition

  • October 01 2015
  • Resource: Loyalty Today
  • Robert Cosentino

I’ve asked many clients  what content strategy means to them. Their answers vary widely based on who I’m asking, their background and their  specific objectives. This is because most organizations usually focus on one...Read More

You Had Me at Open: Delivering Relevant Email Content at the Time of Open

  • September 25 2015
  • Resource: Loyalty Today
  • Lauren Gentile

This post is contributed by Lauren Gentile, Vice President, Creative at Epsilon.  According to the Epsilon Response Network, when you leverage information about a consumer’s preferred time of open, you can drive click rates by 11%. ...Read More

Why You Need to Focus on Channel Integration

  • September 22 2015
  • Resource: Loyalty Today
  • Matthew Turner

Do you know how many marketing messages you are exposed to every day?  Go ahead—look away from the screen and take a guess.In doing research for this post, I came across estimates ranging from 3,000 to 20,000. That’s probably way...Read More

Age is Just a Number: Talk to Me, Not ‘The Millennial’

  • September 21 2015
  • Resource: Loyalty Today
  • Kathryn Weintraub

Millennial marketing is a hot topic right now. I’m considered a millennial, but what does that mean exactly? The term ‘millennials’ refers to the generation born between the early 1980s and early 2000s – exact years vary...Read More

Propensity Models: New Audiences for Relevant Marketing Offers

  • September 15 2015
  • Resource: Loyalty Today
  • Peter Zajonc

Data-driven marketing is like a three-legged stool. It symbolizes three marketing levers working together: offer, creative and audience.In fact, omnichannel marketing is thriving because of marketers’ skill and discipline in producing...Read More

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