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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe.
Digital affords brands more opportunities to acquire new customers. But the speed at which you can acquire these customers must also be met with a readiness to deliver a compelling and consistent customer experience through your customer...Read More
Reaching consumers with personalized messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment where consumers are inundated with more than 5,000 brand exposures per day...Read More
Although video is not new to the email channel, it’s quickly becoming one of the hottest topics in email marketing circles. We all love watching videos, and as we begin to engage more with this content we are not only delighted when brands...Read More
You’ve heard all about data and analytics, in fact you may be tired of hearing about it. The challenge, then, is to move beyond talking about it and figure out what to do about it.
We hear about IBM Watson being used to help diagnose...Read More
Saturday Night live skits notwithstanding, the upcoming presidential election impacts more than just politics. Retailers and consumers alike keep an attentive eye on the debates and polices as the election outcome is positioned to shape the...Read More
The shift from a single channel marketing mindset has happened. Marketers are integrating online and offline efforts to gain a true understanding of our customers’ behavior. Technology innovations have kept pace as marketers continue to...Read More
Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive...Read More
This time of year, with holiday parties and shopping consuming your time, the last thing you’re thinking about is March 2016. But knowing an early Easter is approaching, now is the time to make sure you start 2016 with a bang.Easter is on...Read More
Last year the London newspaper City A.M. ran an article about sports sponsorships during the FIFA World Cup. The article, like many others published before, during and after most major sporting events, questioned the wisdom of brands that agree to...Read More