iOS 10: What it means for email marketing

  • September 14 2016
  • Resource: Loyalty Today
  • Pamela McAtee

With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list, with a link to easily unsubscribe.  This...Read More

3-Phased Approach to Turning New Customers to Brand Loyalists

  • September 08 2016
  • Resource: Loyalty Today
  • Dan DeZutter

Digital affords brands more opportunities to acquire new customers. But the speed at which you can acquire these customers must also be met with a readiness to deliver a compelling and consistent customer experience through your customer...Read More

How to Leverage a Data-Driven Approach to Contact Strategy

  • September 06 2016
  • Resource: Loyalty Today
  • Stacie Tureson

Reaching consumers with personalized messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment where consumers are inundated with more than 5,000 brand exposures per day...Read More

4 Ways Retailers Can Bring Video to Customers Through Email

  • August 15 2016
  • Resource: Loyalty Today
  • Lauren Gentile

Although video is not new to the email channel, it’s quickly becoming one of the hottest topics in email marketing circles. We all love watching videos, and as we begin to engage more with this content we are not only delighted when brands...Read More

Don’t Overlook Opportunities to Leverage Marketing Data and Analytics

  • July 26 2016
  • Resource: Loyalty Today
  • Jay Mellman

You’ve heard all about data and analytics, in fact you may be tired of hearing about it. The challenge, then, is to move beyond talking about it and figure out what to do about it. We hear about IBM Watson being used to help diagnose...Read More

Ballot Box Blues or Presidential Performance?

  • April 26 2016
  • Resource: Loyalty Today
  • Adam Miller

Saturday Night live skits notwithstanding, the upcoming presidential election impacts more than just politics. Retailers and consumers alike keep an attentive eye on the debates and polices as the election outcome is positioned to shape the...Read More

Why Services are a Key to Success in Omnichannel Marketing

  • March 04 2016
  • Resource: Loyalty Today
  • Pamela McAtee

The shift from a single channel marketing mindset has happened. Marketers are integrating online and offline efforts to gain a true understanding of our customers’ behavior. Technology innovations have kept pace as marketers continue to...Read More

Customer Loyalty is Mission-critical in the Age of the Customer

  • January 26 2016
  • Resource: Loyalty Today
  • Tom Francoeur

Today’s marketer understands the need to combine the powerful efforts of both strategy and technology to offer a unique and engaging customer experience. “Customer relationships are now the only remaining source of competitive...Read More

Sorry St. Nick: Retailers Need to Start Thinking About Easter

  • December 18 2015
  • Resource: Loyalty Today
  • Adam Miller and Mary Staples

This time of year, with holiday parties and shopping consuming your time, the last thing you’re thinking about is March 2016. But knowing an early Easter is approaching, now is the time to make sure you start 2016 with a bang.Easter is on...Read More

How Healthy is Sports Sponsorship Marketing?

  • October 20 2015
  • Resource: Loyalty Today
  • Sean McKenna

Last year the London newspaper City A.M. ran an article about sports sponsorships during the FIFA World Cup. The article, like many others published before, during and after most major sporting events, questioned the wisdom of brands that agree to...Read More

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