How to Maximize Your Advertising Investment With Data Design

  • February 10 2017
  • Resource: Loyalty Today
  • Ellen Foster

I’ve got a thousand sound bites about Super Bowl advertising: It’s basically selfies for brands. It’s the opposite of 1:1 marketing. It’s a cross-category free-for-all, growing in risk rather than opportunity given its...Read More

Please Take It Personally

  • January 31 2017
  • Resource: Loyalty Today
  • Don Graumann

“Don’t take it personal” is a common retort when an interpersonal interaction goes wrong (usually after having offended someone).  Or, at the very least, the communication was not interpreted as you intended.As a result, you...Read More

Get to Know Your Customers In 2017

  • January 23 2017
  • Resource: Loyalty Today
  • Jean-Yves Sabot

It’s no secret getting to know your customers is essential for marketing success and data is a key element to achieving this. Marketers have long leveraged data to gain insight into the behavior of their customers and send promotional offers...Read More

What Millennials Want from QSR Loyalty Programs

  • January 10 2017
  • Resource: Loyalty Today
  • Kim Finnerty

Engaging customers is hard. There are more than 30 billion mobile moments happening every day in the U.S. according to research from Forrester Research, Inc. And marketers must be ready to meet customers in these moments and deliver compelling...Read More

3 Ways to Seize the Benefit of Email’s Versatility

  • December 22 2016
  • Resource: Loyalty Today
  • Pamela McAtee

Be nimble. Make sure your marketing plans can adapt to change. Sound familiar? That’s the life we live as marketers in the era of digital transformation. Although we spend months in planning sessions to ensure i’s are dotted and t...Read More

4 “Customer Obsessed” Digital Messaging Trends of 2016

  • December 08 2016
  • Resource: Loyalty Today
  • Lauren Gentile & Kara Trivunovic

2016 is wrapping up, but the trends we’ve seen throughout the year will continue to make an impact as digital transformation forces brands to take a “customer obsessed” approach. A personalized customer experience has the power...Read More

Why marketing automation isn’t bringing you immediate success

  • November 18 2016
  • Resource: Loyalty Today

Nearly every organization is using some sort of marketing automation today. Just like CRM helped automate sales during the previous decade, today marketing automation promises to help create a more analytic- and process-driven approach for...Read More

Why online retailers are leveraging offline marketing tactics

  • October 28 2016
  • Resource: Loyalty Today
  • Jackie Marquis

The emergence of pure play online retailers has caused disruption in the retail landscape since the launch of Amazon in 1995. Online sales continue to make gains. In Q2 of this year, e-commerce sales grew faster than they have in nearly two years...Read More

Why Showing Gratitude in Your Marketing Efforts Matters

  • September 29 2016
  • Resource: Loyalty Today
  • Kara Trivunovic

We should be gracious each and every day, but last week on World Gratitude Day or International Day of Peace it became more apparent as to why evoking kindness matters. While the International Day of Peace isn’t a marketing opportunity, it...Read More

5 Elements Of Successful Customer Engagement

  • September 21 2016
  • Resource: Loyalty Today
  • Nagwa Pfingston

As marketers our efforts are centered on engaging consumers to drive revenue. In today’s digital environment, we know consumers’ preferences have shifted from receiving coupons or earning rewards to expecting personalized experiences...Read More

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