9 Tips for Personalizing Emails Wisely

  • August 17 2018
  • Resource: Loyalty Today
  • Cindy Hamilton

There’s no question that personalized emails are powerful. Personalized emails can improve click-through rates by an average of 14 percent, enhance conversions by 10 percent, and deliver six times higher transaction rates...Read More

5 Key factors for a successful restaurant loyalty program

  • December 11 2017
  • Resource: Loyalty Today
  • Kevin Murphy

Loyalty is more than a marketing program   Loyalty should be viewed as the journey to growing and retaining your customers through a mutually valuable relationship. Loyalty is not a points program and if organizations view loyalty as a...Read More

Q1 Email Trends and Benchmarks: Understanding cross-device behavior remains critical

  • August 04 2017
  • Resource: Loyalty Today
  • Laura Gardiner

“With the continued cross-device behavior from email subscribers, more than ever marketers need to leverage data to reach consumers on their preferred device, with precise timing and a creative message that is optimized for the channel they...Read More

Navigating the inbox: Knowing when to say goodbye

  • May 19 2017
  • Resource: Loyalty Today
  • Kara Trivunovic

Saying goodbye is never easy. It can be difficult and complicated, but when it comes to your email program it may be a necessary task. What makes it so difficult for marketers to say farewell? Largely it is tied to the fact that they still want to...Read More

MarTech is Hard: Focus On Your Needs, Not Just the Tools

  • April 12 2017
  • Resource: Loyalty Today
  • Jay Mellman

I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities will pull teams together and these newly...Read More

Marketing Tech in Transition: Big Data

  • April 03 2017
  • Resource: Loyalty Today
  • Chris Harrison

In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence and share how applying these imperatives will transform your marketing tech.  To dive...Read More

The Bell Curve of Marketing

  • March 22 2017
  • Resource: Loyalty Today
  • Don Graumann

Especially over the last five to ten years, most companies have tried to pursue customer centric marketing in some form.  They understand that it is no longer good enough to view their customers and prospects only by what their (economic...Read More

Navigating The Inbox – The Value of A Welcome Series

  • March 01 2017
  • Resource: Loyalty Today
  • Kara Trivunovic

New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that more than 90% of brands are...Read More

3 Myths To Avoid When Marketing To Boomers+ And Millennials

  • February 24 2017
  • Resource: Loyalty Today
  • Stacey Hawes

Truly reaching your audience requires an ability to identify consumer insights that enable you to communicate to your customers as individuals. But perhaps you’re starting by focusing on the wrong generation or putting too much emphasis on...Read More

Why brand experience matters for QSRs

  • February 17 2017
  • Resource: Loyalty Today
  • Kevin Murphy

There’s been a lot of recent press about quick service restaurants (QSRs) and the advancements in technology that are attributed to well performing loyalty programs. As we learned through an online study of 400 millennials conducted by...Read More

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