Loyalty Expo Recap: Going Beyond Points

  • May 31 2019
  • Resource: Loyalty Today
  • Tad Fordyce

Although rewards (points) remain an integral component of loyalty programs, customer expectations are changing. As marketers, we need to fulfill these expectations.Loyalty marketing is complex. But when you keep the customer’s voice...Read More

Considering a CDP? Look Before You Leap

  • April 12 2019
  • Resource: Loyalty Today
  • Carl Madaffari, Epsilon

What to think about before investing in marketing technology.Think back to the last time you bought a car. You probably had a pretty good idea of what you were looking to get out that vehicle:Whether you’d be cruising...Read More

When It Comes to Data, Seasonality Is Always In Season

  • March 20 2019
  • Resource: Loyalty Today
  • Eric Wolk

Last month we saw the images of presidents appear in quite a few ads while this month we’re seeing lots of shamrocks to align with consumers’ mindsets and the planning of gatherings for corn beef and cabbage. Seasonality helps drive...Read More

Q&A: The Rideshare Effect

  • March 13 2019
  • Resource: Loyalty Today
  • Madeline Cortes, Epsilon

Amit Deshpande dives into how car rental companies can better understand people and generate larger market share.Since rideshare apps like Uber and Lyft hit the market, there has been a noticeable shift in how people use car services. To better...Read More

The Influence of Customer Service in Loyalty Programs

  • March 04 2019
  • Resource: Loyalty Today
  • Mary Ann Charlton, Epsilon

I think it’s fair to say that we’ll never forget the best and worst customer service we’ve experienced throughout our shopping excursions, dining at restaurants or travels. Customer service is an integral component of the loyalty...Read More

Is Your Email Strategy Inclusive?

  • February 21 2019
  • Resource: Loyalty Today
  • Lauren Gentile, Epsilon

3 legal and ethical reasons your email marketing should be accessible, and tips for getting thereConsumers on average receive 121 emails per day. As marketers, it’s our responsibility to ensure all recipients are able to view, read...Read More

Restaurants: Embrace Data to Drive Revenue

  • February 08 2019
  • Resource: Loyalty Today
  • William Jenkins, Epsilon

For restaurant marketers, data-driven marketing is the key to growth.As technology evolves, consumer behavior and preferences are changing. An Epsilon study found that 80% of consumers want personalized experiences from brands, including...Read More

The Data Gap in CPG Marketing

  • February 01 2019
  • Resource: Loyalty Today
  • David Roseman, Epsilon

CPG brands are finally embracing e-commerce, but there are still hurdles ahead.CPG brands know they need to embrace e-commerce channels to thrive in today’s market. Experts predict that by 2025, 10% of global fast moving consumer goods...Read More

How to Achieve Success with Machine Learning - A Collect, Detect, Act Approach

  • December 11 2018
  • Resource: Loyalty Today
  • Mark Sucrese, Epsilon

The industry has been talking about machine learning for years, but what’s different today is that marketers have begun to implement machine learning tools and tactics to advance their marketing efforts towards advanced personalization...Read More

How Utility Companies Can Monetize Data

  • August 29 2018
  • Resource: Loyalty Today
  • Glenn Squire

In this two-part series I'll address the use cases for monetizing data, how organizations should approach the challenge and realize the potential benefits.  Today, let's explore the use cases for monetizing data in the Utility space....Read More

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