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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday...Read More
Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in...Read More
In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters.
Yes, some guests are...Read More
The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime...Read More
Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial...Read More
Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey. Gone are the days of delivering the same campaign to all of...Read More
In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within the loyalty market...Read More
Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers...Read More
Recently, we’ve talked a lot about the shift from 1:1 to 1:You.As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with promotional offers while 1:You is a holistic...Read More
My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital assistant while I’m scanning for an available salesperson.He avoids ‘the approach’ of a human...Read More