Holidays, Interrupted: How COVID Holiday Plans Can Be a Win for CPG Brands

  • October 22 2020
  • Resource: Loyalty Today
  • Nick Cosentino, Epsilon

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday...Read More

Without 3rd-Party Cookies and IDFA, are Consumers Really Better Off?

  • October 08 2020
  • Resource: Loyalty Today
  • Christine Forman, Epsilon

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in...Read More

Effective Digital Messaging Strategies For Restaurants During Uncertain Times

  • April 22 2020
  • Resource: Loyalty Today
  • Matt Leingang, Epsilon

In order to flatten the curve of COVID-19, restaurants have been ordered to close their doors to customers. While we hope businesses will reopen safely in due time, we’re left to navigate these unchartered waters. Yes, some guests are...Read More

Loyalty’s Secret Ingredient: Email

  • December 12 2019
  • Resource: Loyalty Today
  • Andrea Marvel, Epsilon

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime...Read More

Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

  • October 31 2019
  • Resource: Loyalty Today
  • Kristi Roehr

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial...Read More

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

  • October 10 2019
  • Resource: Loyalty Today
  • Kristi Roehr

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey. Gone are the days of delivering the same campaign to all of...Read More

3 tips for going global with your loyalty program

  • September 06 2019
  • Resource: Loyalty Today
  • Prabhu Kannan

In today’s loyalty landscape, brands continue to enhance their global marketing initiatives. Understanding the needs of each individual market is essential for success as there’s significant growth opportunity within the loyalty market...Read More

Personalized Email Marketing: 5 Keys To Success

  • July 16 2019
  • Resource: Loyalty Today
  • Kara Trivunovic

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers...Read More

1:You, It’s Now A Reality

  • July 03 2019
  • Resource: Loyalty Today
  • Rick Boubelik

Recently, we’ve talked a lot about the shift from 1:1 to 1:You.As I defined in my last blog post, 1:1 is a messaging strategy that’s ‘generically personalized’ with promotional offers while 1:You is a holistic...Read More

Guiding The Customer Journey: The Influence of Preferences, Curation and Relevance

  • June 07 2019
  • Resource: Loyalty Today
  • Kelly Nickerson

My husband and I are very different shoppers. Whether in a big box store or looking at new cars, he wants his phone to be his digital assistant while I’m scanning for an available salesperson.He avoids ‘the approach’ of a human...Read More

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