5 Ways Marketers are Preparing for Third-Party Cookie Deprecation

  • January 19 2021
  • Resource: Loyalty Today
  • Loch Rose, Epsilon

As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.But what do marketers think of these changes? And, more importantly, how...Read More

Creating Contactless Loyalty: 4 Tips for Retailers

  • January 15 2021
  • Resource: Loyalty Today
  • Chris Eberle, Epsilon

Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty. In the retail world, consumer behavior has...Read More

New Epsilon Consumer Sentiment Research Released: What Marketers Can Learn From Holiday 2020

  • January 08 2021
  • Resource: Loyalty Today
  • Sarah LaCourse, Epsilon

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create...Read More

How Restaurant Marketers Can Deliver Engaging Contactless Experiences and Gain Guest Affinity

  • January 05 2021
  • Resource: Loyalty Today
  • Amy Hunt, Epsilon

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.  It’s an understatement to say the restaurant industry has...Read More

How Publisher Identity Combines Optimal Consumer Experience with Privacy

  • December 31 2020
  • Resource: Loyalty Today
  • Heather Swarens

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID’s technology to Prebid.org—an open-source...Read More

Identity 101: Respecting consumer privacy while maintaining optimal CX

  • December 28 2020
  • Resource: Loyalty Today
  • Frankie Malekian

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad...Read More

Don't be Fooled: Most CDPs are Not Enterprise-Ready

  • December 23 2020
  • Resource: Loyalty Today
  • Dana Moroze

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP technology companies have received more than $1.8...Read More

How to Use Email Creative to Cut Through Holiday Clutter and Stand Out in the Inbox

  • December 10 2020
  • Resource: Loyalty Today
  • Scott Multer, Epsilon

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday...Read More

For the Travel Industry, the New Destination is Contactless Loyalty

  • November 24 2020
  • Resource: Loyalty Today
  • Ciara Bailey, Epsilon

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel...Read More

How Financial Service Brands Can Go Contactless to Build Loyalty & Trust

  • November 16 2020
  • Resource: Loyalty Today
  • Shelly Photiades, Epsilon

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. New fintech companies had been slowly eroding the necessity of in...Read More

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