10 Data Points All Marketers Should Know

  • September 13 2015
  • Resource: Loyalty Today
  • Quinn Jalli

One of my mentors in the marketing world once stated his amazement around how marketing professionals too frequently base their marketing strategies on assumptions that have little correlation to actual marketing results. Having worked in the...Read More

Understanding the Importance of Content Strategy

  • September 11 2015
  • Resource: Loyalty Today
  • Robert Cosentino

Everyone is talking about content strategy and content marketing, and there is a reason why this is happening. Marketers are faced with the growing challenge of reaching over-marketed customers; and customers expect companies to provide them with...Read More

The Benefits of Real-Time Content in B2B Marketing

  • September 08 2015
  • Resource: Loyalty Today
  • Jay Mellman

Access to information has put B2B buyers in control of their path to purchase. In fact, many buyers are two-thirds to 90% of the way through their journey before they even contact a salesperson.How can B2B marketers help their sales team overcome...Read More

Back-to-School: Did Your Marketing Programs Make the Grade?

  • September 06 2015
  • Resource: Loyalty Today
  • Kathryn Zajac

Back-to-school season is upon us. Parents are sighing with relief as the weekly routine will soon be back in full swing. And retailers are preparing to benefit from back-to-school spending as consumers check off items their back-to-school lists...Read More

How Email Drives Opportunities Through Influence and Innovation

  • September 04 2015
  • Resource: Loyalty Today
  • Mara Crisafulli

This post is contributed by Mara Crisafulli, senior director, digital solutions at Epsilon where she drives the execution of business objectives for clients.   In college, I never fully understood why psychology was a minor...Read More

4 Tips to Infuse Your Catalog with Experience and Innovation

  • August 17 2015
  • Resource: Loyalty Today
  • Brandie McCallum

Print is the question: “To be or not to be?” Answer: To beWithin the world of marketing that we operate in it’s interesting how the fundamental concepts remain the same, regardless of the digital transformation that we’re...Read More

4 Components to Personalized Customer Experiences

  • August 14 2015
  • Resource: Loyalty Today
  • Brandie McCallum

From working with marketers across multiple industries, I often hear, “Well, I know my customer’s preferences in the mobile channel.” But what does this mean for email, social, off-line, etc.?  Marketers need to shift their...Read More

3 Components to Conversion Optimization in Email

  • August 11 2015
  • Resource: Loyalty Today
  • Brandie McCallum

Optimizing conversions is an important topic for any marketer, especially given the many components that can make up a strategy. It was no surprise this was a heavily discussed topic at this year’s Email Insider’s Summit in...Read More

6 Questions on Improving Advertising Quality

  • August 09 2015
  • Resource: Loyalty Today
  • Brandie McCallum

In today’s digital advertising ecosystem, only the highest-quality ads will achieve the best results. But with the rules for advertising quality rapidly changing, from viewability guidelines to brand safety concerns to combatting ...Read More

Responsible Data Use and the Winds of Change

  • July 27 2015
  • Resource: Loyalty Today
  • Bill Bock

The winds of change are blowing with regards to the use of personal data. Headlines seem to highlight privacy concerns on a daily basis. Epsilon takes great strides to set high standards for ourselves, and, as leaders in the marketing industry, we...Read More

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