The Future of B2B Marketing: 2020 Strategies That Will Stick

  • June 22 2021
  • Resource: Loyalty Today
  • The Epsilon Marketing Team

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and...Read More

Matching Media for Jersey Mike's

  • June 08 2021
  • Resource: Loyalty Today
  • Epsilon Marketing Team

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was...Read More

Apple's Privacy Fortress Signals the End for Ad-Tech Patchwork Solutions

  • June 01 2021
  • Resource: Loyalty Today
  • Loch Rose, Epsilon

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s identifier for advertisers (IDFA), meaning publishers...Read More

Map Your Customer Journey For Stronger Email Marketing

  • May 19 2021
  • Resource: Loyalty Today
  • Andrea Marvel, Epsilon

If there’s one thing this last year has taught us, it’s that consumer behavior has changed drastically. And brands who have pivoted to meet changing expectations are those who will build...Read More

A Guide to Creating Customer Value & Building Loyalty at Any Budget

  • May 10 2021
  • Resource: Loyalty Today
  • Shamba Schmidt, Epsilon

Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything...Read More

How are Marketers Actually Solving for Identity in a Cookieless World?

  • May 04 2021
  • Resource: Loyalty Today
  • Dana Moroze

Identity resolution was a major challenge for marketers even before they were confronted with the phase-out of third-party cookies and mobile ad IDs. It’s increasingly important to construct a single, coherent, actionable view...Read More

Mastering The Intimacy of The Inbox Has Paid Off for Marriott

  • April 29 2021
  • Resource: Loyalty Today
  • Kara Trivunovic, Epsilon

When the pandemic hit, Marriott had to rethink how it approached customers. For many, leaving their homes and traveling in general gave consumers pause. Sure, people’s day-to-day changed, but their mindsets changed as well. This was...Read More

We're All Invited to the Sandbox If We Play By Google's Rules

  • April 23 2021
  • Resource: Loyalty Today
  • Loch Rose, Epsilon

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user...Read More

Mixing up the perfect digital formula for luxury beauty brand L'Occitane

  • April 20 2021
  • Resource: Loyalty Today
  • Epsilon Marketing Team

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious...Read More

The Road Ahead For Bleisure Marketing: Engaging Remote Workers

  • April 13 2021
  • Resource: Loyalty Today
  • Armita Ayrempour, Epsilon

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the trend, and for good reason: Cheaper airfare...Read More

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