Everything You Need to Know (But Were Afraid to Ask) About Marketing to Cell Phones

  • August 01 2017
  • Loyalty Management: Articles
  • Rob Tate

As any marketer or customer service professional can tell you, the FCC’s Telephone Consumer Protection Act (TCPA) has had an enormous impact on their work. That’s because it requires them to obtain “prior express written consent...Read More

Everything You Need to Know (But Were Afraid to Ask) About Marketing to Cell Phones

  • April 03 2017
  • Loyalty Management: Articles
  • Rob Tate

As any marketer or customer service professional can tell you, the FCC’s Telephone Consumer Protection Act (TCPA) has had an enormous impact on their work. That’s because it requires them to obtain “prior express written consent...Read More

Small Steps Lead to Big Customer Engagement Results

  • November 01 2014
  • Loyalty Management: Articles

We’re all familiar with the scene: a solitary fisherman astride a rushing river, his fly dancing across the water as he flicks his rod back and forth. It all seems effortless and relaxing – the fly fishing ideal. As an avid fisherman...Read More

Managing Small Data: Three Success Factors

  • October 01 2013
  • Loyalty Management: Articles

Big Data has been a hot topic in the marketing world for the last few years, almost to the point of exhaustion. Small Data, on the other hand, is an emerging topic that some experts say should demand an increasing amount of attention from...Read More

Behind the Brand with Eric V. Holtzclaw

  • September 12 2013
  • Loyalty Management: Articles
  • Eric V. Holtzclaw

Founder and Chief Strategist of Laddering Works, and acting VP and GEM of Professional Services at PossibleNOWERIC V. HOLTZCLAW is founder and CEO of Laddering Works, a marketing strategy firm, and Vice President of Professional Services at...Read More

State of the Industry: How Shared Ownership of the Customer Experience Changes Everything

  • September 04 2012
  • Loyalty Management: Articles

A few months ago, my wife was shopping online for a gourmet food item as a housewarming gift. She entered her email address as part of the order process so that she would receive a confirmation that the gift had shipped. The next week, my wife...Read More

Meet the Speaker: Joe Leader, PossibleNOW

  • September 04 2012
  • Loyalty Management: Articles

Joe Leader is a Ph.D. level expert on new marketing technologies and strategic business development and serves as Vice President of Strategic Business Development for PossibleNow.  Previously, Mr. Leader led guerilla marketing efforts at AMI,...Read More