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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The State of Best-in-Class Customer Experience Survey Report, a collaboration between Loyalty360 and SAP, found that “almost 53 percent of brand marketers today do not believe or are not sure their current software providers understand their...Read More
The 2019 Loyalty Expo saw leaders from throughout the industry gathered to discuss the common trends that their brands have recently addressed. Many told stories of how their brands have overcome challenges that arose as the result of changing...Read More
While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a...Read More
In the imaginative minds of a 6-year-old, an empty cardboard box is the greatest toy ever invented.
One second, it’s an airplane. Four seconds later, it’s a fort. Then it’s put on top of a wagon and becomes a go-kart...Read More
Bernard and Janice Caffary knew something was up when they—literally—saw the signs. There, just outside the Carnival Cruise Lines terminal in Port Canaveral, Fla., was a banner hanging from the side of the building: &ldquo...Read More
Coalition loyalty has been in the news in recent years, largely due to the mid-2015 launch of the Plenti coalition loyalty program that was billed as the first coalition loyalty program in the U.S. But, the Plenti program has fallen on hard...Read More
Dunkin’ Donuts officials want to provide even more convenience to its guests to elevate the overall customer experience. That added convenience will play a major role in the company’s aggressive plans for the next two years: There will...Read More
Loyalty360 talked to Andy Sperry, VP of Marketing for The Renew Co.−which owns Magazines.com and NaturalHealthyConcepts.com−about topics such as customer loyalty, brand advocacy, what e-commerce marketers are doing well, and e-commerce...Read More
At the end of the day, if your employees don’t execute on their end as far as providing a stellar and helpful customer experience, it’s very difficult for companies to gain traction in the customer loyalty department.
But, that&rsquo...Read More
Morgan Hermand-Waiche, Founder & CEO of women’s intimates company Adore Me, had no previous experience in lingerie, but he decided to try and buck the odds and disrupt the lingerie industry.
Since it launched in March 2012...Read More