How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

  • August 03 2020
  • Loyalty Management: Articles
  • Susan Frech, Co-Founder and CEO, Vesta

  In a recent 2020 study from Gartner, 68% of CMOs expect their investments in marketing technology to increase in the next 12 months. This is significant considering that marketing technology already captures a notable 26.2% of marketing...Read More

When the (Data) Cookies Crumble

  • March 04 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

Cultivating Emotional Loyalty in the "In Between" Place

  • February 13 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More