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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Movio’s Managing Director for EMEA, Sarah Lewthwaite, recently had the opportunity to sit down with Hoss Ghonouie, Director of Marketing for Everyman Cinemas in the UK, to discuss their recently relaunched loyalty program. Extending their...Read More
It’s time to shatter any lingering stereotypes. Without a doubt, midlife and older moviegoers, particularly those age 50-plus, are a powerful force at the box office. They bolster blockbusters, drive dramas, and create lucrative new niches...Read More
With headlines like ‘Hollywood has a huge Millennial problem’ and ‘Millennials are killing the movie business’ you’d be forgiven for picturing the entire generation as lightsabre-wielding, emo-dressed Kylo Rens coming...Read More