CONTENT GALLERY

For a consumer looking to book a stay at a hotel, the good news is that the available sources to research and purchase are immense.For a marketer looking to attract consumers to stay at a certain hotel, the challenge is that the available sources...Read More

Most travel and hospitality brands are laser-focused on engaging guests while they’re on-property.  And it makes sense, right? Guests are right there, in reach, interacting in-person with the brand and staff. But the customer’s...Read More

Shoveling snow, grocery shopping, folding laundry, some daily activities just don’t scream fun…but maybe they should.  We’ve all heard about gamification– using game design elements to drive desired behavior while...Read More

I love New Year’s Resolutions!  Every December, I enjoy reflecting on what I’ve learned in the last 12 months, and set goals to grow professionally and personally.  On my list again this year, is studying opportunities to...Read More

Recent articles on the “new economics” of loyalty programs and the choices program managers face may be important to read, but many of them leave me bewildered. These articles warn that in the new loyalty environment, credit card...Read More

As I write this, it’s springtime in New England.  It’s time to plan the garden.  Select the seeds.  Prepare the beds.  There are limits on everything—time, space, resources.  I’m...Read More

Judy Melanson leads the Travel and Entertainment practice at Chadwick Martin Bailey, a Boston-based custom market research agency.  Judy enjoys extracting insight from data to help clients like Hilton, Royal Caribbean and Avis Budget make...Read More