Technology is Holding Loyalty Back

  • September 09 2019
  • Loyalty Management: Articles
  • Evan Magliocca, Baesman

We’ve barely begun to scratch the surface of loyalty’s potential. It’s capable of so much more, but a focus on platforms is hindering brands’ abilities to better serve their customers. Strategic design and in-depth...Read More

Unlocking Actionable Insights through Customer Data

  • March 01 2018
  • Loyalty Management: Articles
  • Jeff Sopko

Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program.  Yet there’s another element that’s just as critical: the...Read More

Engage or Lose Best Customers During the Holiday Season

  • October 02 2017
  • Loyalty Management: Articles
  • The Baesman Team

Holiday is a period of disruption.  Every brand holds their cards close to their chests until the last moment, hoping to seize market share from competitors.  And the more dire their financial situations, the more likely they are to...Read More

Customer Loyalty Is Changing—And You Should Too

  • March 01 2017
  • Loyalty Management: Articles

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Most of that withdrawal can be...Read More