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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
We’ve barely begun to scratch the surface of loyalty’s potential. It’s capable of so much more, but a focus on platforms is hindering brands’ abilities to better serve their customers. Strategic design and in-depth...Read More
Data initiatives are finally finding the platform they deserve—and with good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet there’s another element that’s just as critical: the...Read More
Holiday is a period of disruption.
Every brand holds their cards close to their chests until the last moment, hoping to seize market share from competitors. And the more dire their financial situations, the more likely they are to...Read More
Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work.
According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Most of that withdrawal can be...Read More