How Do You Build Everlasting Loyalty? Learn Your Customers’ Love Language

  • October 01 2019
  • Loyalty Management: Articles
  • The Cheetah Digital Team

Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in...Read More

Building Emotional Brand Loyalty: The Story of THUN

  • February 01 2018
  • Loyalty Management: Articles
  • Mario Invernizzi

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

Owning the Customer Relationship Even When It’s Not Your Storefront

  • October 02 2017
  • Loyalty Management: Articles
  • Brad Marg

State lotteries are a huge business. In 2015, U.S. lottery sales totaled $73.8 billion (USD). Canadian sales reached $9.1 billion (CAD). Considering there are only 52 total lotteries in North America, that is impressive revenue generation by...Read More

Customer Loyalty Must Mirror Brand Promise, Says Stellar Loyalty’s Narina Sippy

  • November 01 2016
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

“Re-imagine your customer relationships from the outside-in,” says Narina Sippy, Chief Marketing Officer of Stellar Loyalty. “Stand in your customer’s shoes and ask yourself: ‘is the brand experience, customer...Read More