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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found...Read More
Close, as the saying goes, only counts in horseshoes and hand grenades – and “close” certainly isn’t good enough when you’re assessing the success of a loyalty program in driving customer behaviors. That’s one...Read More
Everyone has that one friend or relative who just can’t get it right when it comes to gift giving. They bestow “gifts” that are impractical, useless or just plain unwanted. They may spend a lot on some gifts and cheap out on...Read More
What do you do when there is limited engagement with your loyalty program? That’s the problem facing many businesses today. In fact, a survey recently conducted by Forrester Consulting, sponsored by Deluxe Rewards, revealed that only 16...Read More
It’s not difficult to see why consumers embrace loyalty programs, in fact, 71% of online consumers belong to at least one rewards program, according to Forrester Research. Rewards programs can save them money, and sometimes even get them...Read More