Nurturing Near-prime Customers to Evolve into Prime Ones

  • October 02 2017
  • Loyalty Management: Articles
  • Adam Craig

Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found...Read More

Does Your Loyalty Program Drive the Right Behaviors?

  • August 01 2015
  • Loyalty Management: Articles

Close, as the saying goes, only counts in horseshoes and hand grenades – and “close” certainly isn’t good enough when you’re assessing the success of a loyalty program in driving customer behaviors. That’s one...Read More

Don’t Let Your Loyalty Program Be A Gift That No One Wants

  • July 01 2015
  • Loyalty Management: Articles

Everyone has that one friend or relative who just can’t get it right when it comes to gift giving. They bestow “gifts” that are impractical, useless or just plain unwanted. They may spend a lot on some gifts and cheap out on...Read More

Increasing Program Touch Points Drives Loyalty Program Success

  • April 06 2015
  • Loyalty Management: Articles
  • Ron Bergamesca

What do you do when there is limited engagement with your loyalty program? That’s the problem facing many businesses today. In fact, a survey recently conducted by Forrester Consulting, sponsored by Deluxe Rewards, revealed that only 16...Read More

Loyalty Programs Drive Higher Prices and Referrals

  • March 04 2015
  • Loyalty Management: Articles
  • Adam Craig

It’s not difficult to see why consumers embrace loyalty programs, in fact, 71% of online consumers belong to at least one rewards program, according to Forrester Research. Rewards programs can save them money, and sometimes even get them...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?