Square Peg, Round Hole: Why B2B CRM is Failing B2C Marketers

  • November 01 2017
  • Loyalty Management: Articles
  • The Clutch Team

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you...Read More

What Most Retailers Still Get Wrong About Mobile Marketing

  • February 01 2017
  • Loyalty Management: Articles
  • Kate Atty

Just 20 percent of U.S. shoppers complete a purchase on their phone after placing an item in their virtual shopping cart. At the same time, mobile engagement is highly correlated with purchase intent, with more than 70 percent of mobile searches...Read More

Successful Customer Loyalty Efforts Rely on Up-to-Date Capabilities Says Clutch COO

  • November 01 2016
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

Watch any episode of the reality series Undercover Boss featuring a retailer or restaurant chain and you’ll see the same thing. The boss struggling with the cash register and quickly realizing the company’s POS system is terrible. This...Read More

Clutch CEO on the State of Loyalty Marketing

  • June 01 2015
  • Loyalty Management: Articles

Loyalty360 always wants to provide marketers commentary on current trends related to loyalty marketing.Ned Moore, co-founder & CEO, Clutch offered his unique and expert views on various topics related to loyalty marketing, customer engagement,...Read More

Clutch COO Provides Insight on Loyalty, Measuring Success, and CX Trends

  • October 01 2014
  • Loyalty Management: Articles

Brad Marg knows what it takes to align all the various moving parts to optimize customer engagement. As Chief Operating Officer at Clutch, the first and only system that helps brands create, unify, manage, and measure success of marketing efforts,...Read More

Reevaluating Your Marketing Budget to Maximize Your Best Customers

  • September 01 2014
  • Loyalty Management: Articles

When society's affinity to favor new things extends into the marketing budget, existing customers are quickly overlooked. Absorbed in the notion of chasing after new customers, companies' marketing departments tend to devote significantly...Read More