The Ultimate, Definitive, Never-Need-to-Read-another-Word on the Pros and Cons of NPS Article

  • November 01 2014
  • Loyalty Management: Articles

I can’t take seeing yet another article extolling the virtues/lambasting the shortcomings of NPS. So I want to lay it all on the table – the good, the bad and the ugly – and try to offer a balanced assessment that neither...Read More

Will You Be Joining Us for Dinner – or an Experience?

  • July 01 2014
  • Loyalty Management: Articles

“Welcome to The Eatperience. Would you like great food and drink …  or would you prefer to enjoy an outstanding experience?”OK, this is a false dichotomy: consumers want both, and the choice is never that stark.  (Two...Read More