The CX/Loyalty Connection

  • December 01 2014
  • Loyalty Management: Articles

As the battle for customers escalates, companies have turned to traditional marketing tactics such as special offers and promotions to lure customers away from the competition. However, acquiring customers is only the first step in a hopefully...Read More

Harnessing the Power of Social Media to Drive Customer Retention & Loyalty

  • June 01 2014
  • Loyalty Management: Articles
  • Antje Helfrich

One in five customers use social media to engage with a brand after a purchase to make sure they are getting as much value out of their product or service as possible. In many cases, though, what consumers find when they “fan” or ...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?