The Secret to an Effective Loyalty Program

  • September 09 2019
  • Loyalty Management: Articles
  • Laurie Meek, Antje Helfrich, Lenati

We live in the age of exponential technological progress. It’s hard to imagine that just 10 years ago the iPhone was first launched, unlimited data was non-existent, and Amazon Prime was only three years old. Innovations like these have...Read More

Customer Loyalty that Stands the Test of Time

  • July 02 2018
  • Loyalty Management: Articles
  • Laurie Meek

Consumer shopping habits and loyalty programs have transformed since they first burst onto the scene in the 1990’s. No longer a simple punch card approach, loyalty has morphed into a sophisticated mechanism for collecting customer data to...Read More

Choosing a Loyalty Platform that Supports your Brand

  • February 01 2018
  • Loyalty Management: Articles
  • Antje Helfrich & Graham Mills

Technology has rapidly become the cornerstone of a successful loyalty program. Brands spend a lot of time, effort, and money on selecting and implementing a loyalty platform to help them acquire, engage, retain and grow their customers.  The...Read More

Mine Your Data Before You Change Your Loyalty Program

  • March 13 2017
  • Loyalty Management: Articles
  • Jonathan Adler & Alison Rohrs

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was...Read More

What You Need to Know About Successful Loyalty Program Design

  • February 01 2017
  • Loyalty Management: Articles

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with...Read More

Integrated Loyalty: Organizing for Customer-Centricity

  • August 01 2015
  • Loyalty Management: Articles

This article is the fourth of a year-long Lenati series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first, second, and third articles of the series on Loyalty360...Read More

Integrated Loyalty: Holistically Measuring Customer Health

  • June 09 2015
  • Loyalty Management: Articles

This article is the third of a year-long series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first and second articles of the series on Loyalty360.com.The science...Read More

Customer Journey Mapping

  • May 18 2015
  • Loyalty Management: Articles

Customer journey mapping, the process of visualizing a brand's customer experience through the eye of the customer, has become a widely adopted methodology by companies who strive toward customer-centric operations. Customer journey maps...Read More

Integrated Loyalty: The New Paradigms of Ease, Simplicity, Speed

  • April 07 2015
  • Loyalty Management: Articles

This article is the second of a year-long series titled “Way of the Future: An Integrated Approach to Loyalty Strategies.” For context and additional reading, see the first article of the series from February on Loyalty360.com.For...Read More

Way of the Future: An Integrated Approach to Customer Loyalty Strategies

  • February 13 2015
  • Loyalty Management: Articles

Developing customer loyalty strategies in the modern consumer landscape represents a number of complex challenges for marketers—the marketplace is increasingly competitive, change happens at a blinding pace, and consumers have less time and...Read More

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