Loyalty at the Point of Sale: Where Relevant, Personal Offers Resonate

  • August 01 2017
  • Loyalty Management: Articles
  • Cassie Boutelle

Your goals are straightforward: Motivate your customers to shop with you more often, entice them to spend more money every time they do, and increase the profits they generate. Unfortunately, you are competing with clutter that increases...Read More

Maximize Loyalty Program Effectiveness with Advanced Technology

  • June 01 2017
  • Loyalty Management: Articles
  • Cassie Boutelle

Month after month, Jacob and Emma, a couple in their early thirties, are racking up loyalty points based on their purchases at the nearby home improvement store where they often shop. A recent email from the retailer urged them to check out the...Read More