Understanding Customer Needs Creates Loyalty

  • February 02 2016
  • Loyalty Management: Articles
  • Jean-Yves Sabot, VP of Retail Business Development

Have you ever received a promotional offer to purchase a new car after you made a new vehicle purchase?  Or, what about receiving information on a furniture item sale when you just made multiple furniture purchases for your new home? ...Read More

Royalty Treatment for Top-Tier Customers Drives Loyalty

  • January 04 2016
  • Loyalty Management: Articles
  • Gillian MacPherson, VP Product Marketing & Insights

As marketers, we’re continuously implementing strategies focused on sustaining loyalty, especially with our top tier consumers. According to the Pareto Principle, the majority of brands spend most of their time and marketing dollars...Read More

It’s Snowing Big Data: Targeting Trails to Reach Audiences

  • December 01 2015
  • Loyalty Management: Articles
  • Laura Lucido & Peter Zajonc

As another year comes to an end and while many of you are fine-tuning your 2016 marketing plans, we wanted to take a moment to reflect on key data trends for this year. We plowed and groomed many data trails for Epsilon clients this year and we...Read More

Loyalty Equals Customer Experience

  • December 01 2015
  • Loyalty Management: Articles

If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More

Digital Expectations Shape the Future of Shopping for Millennials

  • December 01 2015
  • Loyalty Management: Articles
  • Adam Miller

According to recent research by Epsilon, 53% of millennials’ wallets are spent in retail stores. Brick-and-mortar, don’t panic! Shopping online will never replace the in-store experience for millennials. This target audience, like the...Read More

Wait, Is It “Truck and Mortar” Or “Brick and Mortar?”

  • November 01 2015
  • Loyalty Management: Articles
  • Mary Ann Charlton

What are going to be the key drivers of brand loyalty during the 2015 holiday season? – During the hustle and bustle of the holiday season, it’s the retailer who creates an exceptional customer experience and customer service that will...Read More

Looking Outside of Your Loyalty Program Data – And Into Customers’ Share of Wallet

  • October 01 2015
  • Loyalty Management: Articles

You know your house file data well, and how much loyalty program members spend with you.  It’s a value stream that keeps your business thriving.  But have you considered what other data sources – beyond your own first party...Read More

Multi-Brand Marketing and How to Create Loyalty

  • October 01 2015
  • Loyalty Management: Articles

Convenience.  Saving Time. Unique Experiences. – These are three key things that consumers look for in the brands they shop (or frequent).  Marketers are aware of these desires and preferences and are incorporating features like...Read More

Why Every Brand Marketer Must Dive into Digital

  • September 01 2015
  • Loyalty Management: Articles
  • Pierre Charchaflian

For brand marketers who lack a direct relationship with consumers—including the consumer packaged goods, cosmetics, manufacturing and spirits industries—digital marketing continues to be experimental. Perhaps you’ve dipped a toe...Read More

Smart Marketing Drives Loyalty with the Back-to-School Frenzy

  • September 01 2015
  • Loyalty Management: Articles
  • Stacie Tureson

Notebooks, backpacks, sharpened pencils, laptops and the first day of school outfit.  The Back-to-School phenomenon is in full swing.  Consumers are filling the aisles of retailers and are shopping online to get the best deals. ...Read More

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