Email relevancy will drive your loyalty

  • July 01 2016
  • Loyalty Management: Articles
  • Bill DeFerrari

Email  is a fundamental marketing channel and one of the largest revenue drivers for brands, but its impact can vary depending upon the data available to the marketer and the way they use it. Marketers will only realize the full potential of...Read More

Why Age Doesn’t Matter. How Life Stage Drives Millennials’ Car Purchasing Decisions

  • June 01 2016
  • Loyalty Management: Articles
  • Erin Devitt

Millennials are the largest living generation totaling 83 million people. Understanding the behavior of millennials and the why behind their behavior is paramount. But the key to marketing to millennials lies in letting go of the idea that...Read More

Preparing your People, Process and Technology for Next Generation Loyalty

  • June 01 2016
  • Loyalty Management: Articles
  • Dino Michetti

To succeed in next generation loyalty, marketers must be focused on the people, process and technology. It’s the synergy amongst all three that will yield success. The people Before success can be realized outside your organization...Read More

Reaching Loyalty Marketing Nirvana through Rules-Based Programs

  • May 02 2016
  • Loyalty Management: Articles
  • Tad Fordyce

Brand to consumer interactions are growing in complexity and as such the relationships consumers have with brands are deepening and consumer expectations are increasing.  These new dynamics have shifted the role of loyalty marketing from a...Read More

Disruption in the Automotive Category: Building Customer Relationships Beyond Maintenance and Service

  • May 02 2016
  • Loyalty Management: Articles
  • John Bartold & Shiv Bhandari

The shift from a product to a consumer focus is underway in automotive.  It is no longer just about the vehicle.  It is about the right vehicle and the right approach to mobility based on the range of individual consumer transportation...Read More

Data: A marketing handshake in Next Generation Loyalty

  • April 01 2016
  • Loyalty Management: Articles
  • Laura Lucido, Director Product Marketing & Insight, and Peter Zajonc, Senior Director of Analytics

Data is the handshake that enables marketers to truly understand their customers and forge stronger relationships that will drive the next generation of loyalty.  We now have the means to understand the behavior of our customers on a deeper...Read More

Does Your Brand Have a Siri Helping to Drive Customer Service?

  • April 01 2016
  • Loyalty Management: Articles
  • Dino Michetti, SVP of Client Services

As we continue to embrace next generation loyalty, one fundamental component marketers are focusing on is enhancing their customer service. Today, brands are evolving their customer service features and leveraging the advancements in technology to...Read More

Consistent Content Across Channels Helps to Drive Loyalty

  • March 01 2016
  • Loyalty Management: Articles
  • Mara Crisafulli, Senior Director of Client Services

by Mara Crisafulli, Senior Director of Client Services, Epsilon Marketers are constantly operating in a fast-paced environment, juggling multiple tasks striving to complete projects within a short window of time.  Often times, these...Read More

Innovating in a World of Modern Technology

  • March 01 2016
  • Loyalty Management: Articles
  • Patrick McDonough, Senior Director of Technology

by Patrick McDonough, Senior Director of Technology, Epsilon Innovation has become a constant in our world of technology. We are always thinking ahead to ‘the next big thing’ on the horizon that will enhance the customer experience...Read More

Next Generation Loyalty

  • February 03 2016
  • Loyalty Management: Articles
  • Dino Michetti

In my last article, I shared the perspective of how loyalty is no longer a program.  It’s a way of doing business that’s engrained in brand culture. Today’s marketer understands the need to combine the powerful efforts of...Read More

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