Make Data Unification Your New Year’s Resolution

  • December 01 2016
  • Loyalty Management: Articles
  • Warren Storey

In a recent study Epsilon conducted in partnership with Econsultancy and Conversant, which surveyed 220 business-marketing executives in North America, we learned that only 12% of brands have a single view of their customer across devices, time...Read More

Does Geometry Impact Loyalty?

  • November 01 2016
  • Loyalty Management: Articles
  • Janet Barker-Evans

I don’t know about you, but geometry was far from my best subject in school. And like most people who aren’t great at math, I would lament “when am I ever going to USE this stuff?”  Jump forward a few years and I would...Read More

Customer Experience Officer - Are You There? Because Your Customer Is Always On

  • November 01 2016
  • Loyalty Management: Articles

The days of cyclic marketing and methodic campaigns are long gone.  In today’s always-on environment, there is a need for continuous dialog with customers, and the ability to adapt to the dynamics of the conversation is critical.  ...Read More

Why a New Organization for Customer Loyalty is Required

  • October 03 2016
  • Loyalty Management: Articles

There’s been no shortage of discussion about loyalty 2.0, loyalty 3.0 and the journey towards customer-centricity. But the truth is there is no silver bullet to solving customer’s loyalty requirements in today’s always-on...Read More

Millennials – Understanding the Mindset of a Diverse Generation

  • October 03 2016
  • Loyalty Management: Articles
  • Laura Lucido

There have been thousands of articles published this year on millennials. The majority of them have focused on the overall ‘persona’ of millennials and the marketing opportunity of this segment given its vast size and increasing...Read More

How Retailers Can Bring Digital Experiences to Brick and Mortar

  • September 01 2016
  • Loyalty Management: Articles
  • Adam Miller

To remain relevant, many retailers are integrating technology advancements within their stores through the inclusion of digital enabled experiences. This melding of online and offline technology and experiences is known as the “Digical&rdquo...Read More

The “Ace Up Your Sleeve” for Loyalty - Surprise & Delight

  • September 01 2016
  • Loyalty Management: Articles

The brain finds unexpected pleasure more rewarding than expected rewards and we subconsciously as humans desire the unpredictable experience over the experience that we believe we prefer. Surprise activates curiosity, excitement and wonder, which...Read More

4 Questions Required to Evolve Your Customer Experience Strategy and Drive Loyalty

  • August 01 2016
  • Loyalty Management: Articles
  • Jay Mellman, Vice President, Strategic Marketing Solutions, Tech Energy Portfolio

Customer experience is a broad term. It means something different for every organization as we strive to relate the term to a team’s objectives and resources. But no matter how you define customer experience, you can’t ignore the...Read More

Extinction or Evolution, It’s Your Choice In Rapid Change

  • August 01 2016
  • Loyalty Management: Articles
  • John Bartold: L | CX Practice Leader

Despite the transformation of industries over the last thirty years and despite the advent of digital, social and mobile, the majority of loyalty programs have not advanced.  Loyalty programs date back to the early 1900s when stamp collection...Read More

How Does Creative Lead to Loyalty?

  • July 05 2016
  • Loyalty Management: Articles
  • Janet Barker-Evans

Despite the emotional nature of brand loyalty, if you ask most people how they made a specific purchase decision, they'll likely give you a very rational answer, even spelling out specific criteria they considered.  I might tell you I...Read More

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