CONTENT GALLERY

Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the loyalty programs they are a part of. Customers now expect more than just value, convenience and simplicity from their preferred loyalty...Read More

In my last article, I discussed what’s trending in loyalty with a focus on the importance of being able to identify and recognize your brands most loyal customers regardless of the channel they choose in which to engage. A key component of...Read More

The summer season might be wrapping up, but the effects of the season will last a lifetime for many travel enthusiasts.  Summer is a time when many families take vacation, and for travel warriors, this means vacationing using hard-earned...Read More

As marketers, we understand how important the key elements of loyalty programs like personalization and real time are to delivering the best possible customer experience. Creating an environment that allows you to deliver on these preferred...Read More

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

Have you ever received a recall notification for an automobile you no longer own?  It might sound familiar. According to a J.D. Power analysis, recall completion rates lag behind the industry requirement – the total recall completion...Read More

We have a lot of information about our customers from how they interact with us – what they buy, what emails they open, where they go on our website. A lot of brands also have third party data to get more information such as demographics...Read More

Brands are transforming their loyalty programs from rewards based to include experiences that increase engagement leading to authentic customer loyalty. As loyalty programs continue to evolve, marketers must be equipped with the fundamental...Read More

We’ve heard the chatter for a couple of years now, brands are shifting their loyalty reward programs from only transactional rewards (points) to also offering experiences. In my colleague’s recent article Taking loyalty way beyond...Read More

Loyalty is continuing to emerge as a critical differentiator for brands as each customer interaction deepens the relationship and drives loyalty with the brand. For digital marketers, this means understanding the role of email within this loyalty...Read More