Leveraging Gamification to Increase Customer Engagement

  • October 02 2017
  • Loyalty Management: Articles
  • Jennifer Browers

Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the loyalty programs they are a part of. Customers now expect more than just value, convenience and simplicity from their preferred loyalty...Read More

Trending in Loyalty – How the Internet of Things Increases Consumer Engagement

  • October 02 2017
  • Loyalty Management: Articles
  • Tad Fordyce

In my last article, I discussed what’s trending in loyalty with a focus on the importance of being able to identify and recognize your brands most loyal customers regardless of the channel they choose in which to engage. A key component of...Read More

Travel & Hospitality Brands Create Lasting Summertime Memories

  • September 01 2017
  • Loyalty Management: Articles
  • Jennifer Bedford

The summer season might be wrapping up, but the effects of the season will last a lifetime for many travel enthusiasts.  Summer is a time when many families take vacation, and for travel warriors, this means vacationing using hard-earned...Read More

How the Cloud Enhances Loyalty Member Experience

  • September 01 2017
  • Loyalty Management: Articles
  • Chris Wissing

As marketers, we understand how important the key elements of loyalty programs like personalization and real time are to delivering the best possible customer experience. Creating an environment that allows you to deliver on these preferred...Read More

What’s Trending in Loyalty

  • August 01 2017
  • Loyalty Management: Articles
  • Tad Fordyce

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

Automotive Dealers Keep Brand Safety Top of Mind to Drive Loyalty

  • August 01 2017
  • Loyalty Management: Articles
  • Erin Devitt & Maureen Moran

Have you ever received a recall notification for an automobile you no longer own?  It might sound familiar. According to a J.D. Power analysis, recall completion rates lag behind the industry requirement – the total recall completion...Read More

Consider Another Way to Understand Your Customers Better

  • July 05 2017
  • Loyalty Management: Articles
  • Suzana Mijatovic

We have a lot of information about our customers from how they interact with us – what they buy, what emails they open, where they go on our website. A lot of brands also have third party data to get more information such as demographics...Read More

Going Beyond Traditional Loyalty Rewards Programs

  • July 03 2017
  • Loyalty Management: Articles
  • Jennifer Lancaster Dana

Brands are transforming their loyalty programs from rewards based to include experiences that increase engagement leading to authentic customer loyalty. As loyalty programs continue to evolve, marketers must be equipped with the fundamental...Read More

Offering An Insider’s View – An Effective Addition to Loyalty Program Strategy

  • June 01 2017
  • Loyalty Management: Articles
  • Kevin Murphy

We’ve heard the chatter for a couple of years now, brands are shifting their loyalty reward programs from only transactional rewards (points) to also offering experiences. In my colleague’s recent article Taking loyalty way beyond...Read More

Creative Considerations in Email Marketing That Drive Loyalty

  • May 01 2017
  • Loyalty Management: Articles
  • Lauren Gentile

Loyalty is continuing to emerge as a critical differentiator for brands as each customer interaction deepens the relationship and drives loyalty with the brand. For digital marketers, this means understanding the role of email within this loyalty...Read More

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