The Power of Data: Achieving Trust in Your Loyalty Program

  • March 01 2018
  • Loyalty Management: Articles
  • Liz Buderus

We talk a lot about consistency as it relates to data and marketing strategy. Being consistent with messaging is essential, and adding some repetition can be a good thing. Often times marketers’ want to communicate to new people instead of...Read More

Four Ways to Simplify the Complex World of Loyalty

  • March 01 2018
  • Loyalty Management: Articles
  • Tamara Olivero

As loyalty marketers continue to evolve their marketing strategy to remain competitive and exceed the needs of program members, they’re surrounded by disruption and the noise of the latest innovations. Given the complexities that already...Read More

Powering Lifetime Connections - The Three Stages

  • February 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce

Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More

How Email Influences the Brand Experience

  • February 01 2018
  • Loyalty Management: Articles
  • Nicole Eaton

Often times, marketers think of email as a tactic, or simply the ‘delivery vehicle’ of a message. However, email is so much more. Email plays an integral role in influencing purchases and the overall brand experience. In a recent...Read More

Loyalty: It Comes in All Shapes and Sizes

  • January 02 2018
  • Loyalty Management: Articles

Loyalty is everywhere. It’s not just a reward, or a transaction. It holds extreme value, and when done right it fuels brands with revenue. Loyalty is not a program, it is a relationship, an experience, a partnership, and an emotional...Read More

Humanizing Loyalty Programs – How to Create an Emotional Connection with Your Customers

  • January 02 2018
  • Loyalty Management: Articles
  • Tim Crank

For years, we’ve used the analogy of a “corner grocer” to represent our desired end-state of loyalty programs –  to know each customer on a personal level and deliver the right level of service appropriate to that...Read More

Do You Really Know Your Diner?

  • December 01 2017
  • Loyalty Management: Articles
  • Laura Lucido & Jean-Yves Sabot

Long gone are the days when consumers dined only at their local restaurant to get a home cooked meal. In the past, consumers would choose establishments where “everyone knew their name” and they could enjoy a leisurely, social meal at...Read More

The Right Message. The Right Time. The Right Channel.

  • December 01 2017
  • Loyalty Management: Articles
  • Tad Fordyce

Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in compelling and authentic ways. In my recent featured columns, I discussed two key trends that loyalty marketers...Read More

The Time is Now – the Shift from Transactional to Relational Rewards is in Full Swing

  • November 01 2017
  • Loyalty Management: Articles

Maya Angelou famously stated, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Leading organizations have already realized that the customer experience is...Read More

How Loyalty Programs Build Trust in your Brand

  • November 01 2017
  • Loyalty Management: Articles
  • Rick Wetzel

Have you recently evaluated your customer retention rate? Did you know that it costs 500% more to acquire new customers than it does to keep current ones? If you’re focusing your efforts on retention, you’re on the right track with...Read More

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