The Building Blocks Of Personalization, Block Two: Making Data Useful

  • October 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

In my last article, I discussed how to set the foundation for achieving a 360-degree view of your customers and the role of data. Here, I’m going to explore how marketers can make data actionable and realize the benefits of the enhanced...Read More

The Future of Loyalty - Discovering the Value of Your Customers

  • September 04 2018
  • Loyalty Management: Articles
  • Rick Wetzel, Epsilon

In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions. For marketers, the next...Read More

5 Retail Strategies That ‘Sizzled’ This Summer

  • September 04 2018
  • Loyalty Management: Articles
  • Mary Ann Charlton, Epsilon

With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will...Read More

The Building Blocks Of Personalization, ‘Block’ One: Achieving A 360-Degree Customer View Through Data Capture

  • August 01 2018
  • Loyalty Management: Articles
  • Tad Fordyce

Personalization is marketing’s Holy Grail. In fact, 80% of consumers are more likely to do business with a company if it offers personalized experiences. So how can you incorporate more personalization into your marketing programs? To help...Read More

Creating Harmonized Experiences That Drive Loyalty for Life

  • July 11 2018
  • Loyalty Management: Articles
  • Chris Norton

You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently...Read More

Understanding a Consumer's Retailer of Choice and What Drives Their Loyalty

  • July 02 2018
  • Loyalty Management: Articles
  • Mike Oberle

For each retail category (apparel, shoes, electronics etc.), consumers have many choices when deciding where to make their purchase. Clearly things like price, quality and variety come into play, but as marketers, it’s important to...Read More

5 Self-evident Data-driven Marketing Truths

  • June 04 2018
  • Loyalty Management: Articles
  • Don Graumann

I have been in the data-driven/relevancy-driven marketing business for 25 years.  I’ve seen the number of marketing channels explode. I’ve seen the marketing cycle time drop from quarterly to real-time.  I’ve seen a...Read More

Powering Lifetime Connections, Stage III – Adjusting Communications Along the Journey

  • June 04 2018
  • Loyalty Management: Articles
  • Tad Fordyce

In part two of this series, I discussed the second stage of powering lifetime connections which is creating a plan for ongoing dialog. More often than not, brands either send one to two communications to welcome customers to their loyalty program,...Read More

Powering Lifetime Connections, Stage II - Creating a Plan for Ongoing Dialogue

  • April 02 2018
  • Loyalty Management: Articles
  • Tad Fordyce

In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers...Read More

Putting your Restaurant Loyalty Program to the Test

  • April 02 2018
  • Loyalty Management: Articles
  • Kevin Murphy

As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and...Read More

Displaying results 21-30 (of 119)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|