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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In my last article, I discussed how to set the foundation for achieving a 360-degree view of your customers and the role of data. Here, I’m going to explore how marketers can make data actionable and realize the benefits of the enhanced...Read More
In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions.
For marketers, the next...Read More
With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will...Read More
Personalization is marketing’s Holy Grail. In fact, 80% of consumers are more likely to do business with a company if it offers personalized experiences. So how can you incorporate more personalization into your marketing programs? To help...Read More
You’re researching and planning your next family vacation to Disney World in Orlando, FL. A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently...Read More
For each retail category (apparel, shoes, electronics etc.), consumers have many choices when deciding where to make their purchase. Clearly things like price, quality and variety come into play, but as marketers, it’s important to...Read More
I have been in the data-driven/relevancy-driven marketing business for 25 years. I’ve seen the number of marketing channels explode. I’ve seen the marketing cycle time drop from quarterly to real-time. I’ve seen a...Read More
In part two of this series, I discussed the second stage of powering lifetime connections which is creating a plan for ongoing dialog. More often than not, brands either send one to two communications to welcome customers to their loyalty program,...Read More
In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers...Read More
As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and...Read More