Understanding The Benefits of ‘The Art’ Component in The Art and Science of Loyalty

  • June 03 2019
  • Loyalty Management: Articles
  • Tad Fordyce

When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind. Technology is ‘the science’ that stores and processes all the technical functionality within our programs. But what about the...Read More

3 Ways to Listen to The Voice of The Customer

  • May 02 2019
  • Loyalty Management: Articles
  • Mike Oberle, Epsilon

Marketers often plan and align loyalty programs and promotions to match larger marketing plans. While intentions are good, this approach can result in too heavy of a focus on internal goals instead of actually listening to the voice of the...Read More

3 Benefits of Subscription-Based Loyalty Programs

  • April 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

There’s been a lot of discussions around subscription-based loyalty programs and if brands should incorporate the model into their existing customer experience strategy. For brands thinking about offering a subscription-based program –...Read More

5 Design Considerations for Your Enterprise Customer Insights Program

  • March 01 2019
  • Loyalty Management: Articles
  • Kelly Nickerson, Epsilon

Personalizing communications and speaking to customers in a 1:You manner is something marketers strive to achieve. 1:You is a holistic customer experience strategy that focuses on personalizing communications with the best choice for individuals...Read More

International Loyalty Marketing: Preparing Your People, Process and Technology For Success

  • February 06 2019
  • Loyalty Management: Articles
  • Tad Fordyce

In today’s global landscape, marketers are continuously thinking about how they can advance their programs and technology applications to keep up with the evolving consumer behaviors. The successful U.S. based loyalty programs brands have...Read More

The Retailization of Loyalty and What it Means For The Traveler

  • January 03 2019
  • Loyalty Management: Articles
  • Jason Simon, Senior Vice President of Epsilon

With the proliferation of new and disruptive travel and hospitality options (Airbnb, Uber, Lyft, etc.) and the common traveler focused on price to make stay decisions, travel brands are experiencing losses in market share and loyalty from their...Read More

The Building Blocks of Personalization, Block Three: The Role of Content

  • December 03 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As 2018 is coming to an end, it’s important to reflect on the successes you’ve achieved this year. For many, personalization has been front and center as marketers continue to enhance their programs by incorporating technology...Read More

Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP

  • November 01 2018
  • Loyalty Management: Articles
  • Heather Schichtel, Account Director, NFP, Epsilon

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel...Read More

Personalization is out. Contextualization is in.

  • November 01 2018
  • Loyalty Management: Articles
  • Tim Crank, Epsilon

Personalization strategies have evolved, and as my colleague recently shared in his blog post, communications have shifted from 1:1 (a messaging strategy that’s ‘generically personalized’ with promotional offers) to 1:You (a...Read More

5 Tips For Developing A Personalization Strategy That Drives Loyalty To Your Brand

  • October 01 2018
  • Loyalty Management: Articles
  • Kara Trivunovic, Epsilon

Email has always been referred to as a relationship channel. It’s a channel that enables a dialogue with a customer. That being said, personalization needs to be top of mind for marketers as they focus on sustaining customer relationships...Read More

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