Unveiling Your Secret Admirers (Part 1 of 3)

  • September 01 2014
  • Loyalty Management: Articles
  • Andy Frawley

All brands have them—those wonderful, yet mysterious “secret admirers” who engage on all social media platforms, subscribe to mailing lists and purchase new products almost instinctively. Certainly, as marketers, our appreciation...Read More

“Where Everybody Knows Your Name”

  • August 01 2014
  • Loyalty Management: Articles

Will I be dating myself back to the ‘dinosaur era’ if I admit that Cheers used to be one of my favorite television shows?  At Cheers, everybody knew your name.  Norm, Cliff and team were loyal to Cheers.  Why were they...Read More

The 3 Service Marketing P’s - Helping to Drive Loyalty in Consumers

  • August 01 2014
  • Loyalty Management: Articles
  • Charlie Pendleton

As a marketer for over 20 years, I’ve never been able to escape the 4 P’s of marketing – Product, Price, Place and Promotion – they’ve been the cornerstone of many programs that I’ve managed.  It’s...Read More

Can Loyalty Be Managed in the Age of the Empowered Consumer?

  • July 18 2014
  • Loyalty Management: Articles
  • Bob Moorhead

We’re living and marketing in the age of the empowered consumer. The tech-savvy consumers we serve today have the ability to know everything about the brands from which they purchase. They can engage as never before with a simple click of a...Read More

Rethinking Gamification and How it Drives Positive Results for Your Brand

  • July 01 2014
  • Loyalty Management: Articles

Gamification is being redefined in the marketplace. Back in 2011, I attended an Epsilon loyalty event in which Amy Jo Kim, game designer and co-founder of Shufflebrain, was the keynote speaker. Kim defined gamifcation as “a loyalty program...Read More

Customer Service + Loyalty Rewards = Lifetime Customer

  • July 01 2014
  • Loyalty Management: Articles
  • Bob Zurek

There are typically two types of customer service experiences that we share with our peers: exceptional, and yes, really lousy.  It’s human nature.  On average, consumers tell 15 people about their good experiences, while they tell...Read More

Increasing Your Business and Brand Equity by Marketing in the Moment of Truth

  • June 01 2014
  • Loyalty Management: Articles
  • Joe Disharoon, Epsilon

Consumers can experience a moment of truth at any phase during the purchasing process. Since this “A-ha!” moment may take place at any time, a marketers’ success lies in their ability to connect with consumers in real-time...Read More

Swift Loyalty Decisions

  • July 01 2013
  • Loyalty Management: Articles
  • Todd Nelson, Senior Vice President of Client Services, Epsilon

In the age of real-time marketing, omnichannel access to customers, Big Data, personalized communication, and aggressive competition, it’s becoming increasingly vital for brands to implement a framework to leverage all of this stimuli...Read More

Loyalty Programs: Tender-Neutral vs. Credit Card

  • July 17 2012
  • Loyalty Management: Articles

Q: "I see retailers like Bloomingdales and Express moving toward tender neutral loyalty programs.  We are looking to launch a new loyalty program in the retail space—should we base the platform on our store branded credit card or...Read More

Displaying results 111-119 (of 119)
 |<  <  3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 >  >|