Creating a Positive User Experience is a Key Driver in Customer Loyalty

  • February 01 2015
  • Loyalty Management: Articles
  • Vin Tabora

User experience – it’s a key driver in loyalty programs. When one thinks of experience, there are many variables that come into play. And, the desired experience differs depending on the industry. Within the financial services...Read More

Don’t Let the Landslide Bring You Down: Next Steps for Retailers

  • January 01 2015
  • Loyalty Management: Articles
  • Jack Leary, VP, Industry Strategy

Certain common marketing practices that were once effective in the retail landscape now need to be reconsidered as a result of tremendous digital advancements and access to new technologies.The balance of power has shifted from the brand to the...Read More

Loyalty Powers Consumer Advocacy

  • December 01 2014
  • Loyalty Management: Articles

‘Loyalty’ is metamorphosing into the platform to drive customer engagement.  A well designed loyalty platform connects in real-time across all customer touchpoints and leverages rules-based decisions to target content in order to...Read More

Is Your Loyalty Program Naughty or Nice this Holiday Season?

  • December 01 2014
  • Loyalty Management: Articles

As our colleague Laura Gardiner mentioned in her article last month, the average household has 21.9 loyalty program memberships.  With this in mind, the question becomes, how active are households in each of these programs?  And, did...Read More

Unveiling the Personality of ‘the Other 80%’ of Your Customers

  • December 01 2014
  • Loyalty Management: Articles

As our colleague Laura Gardiner mentioned in her article last month, How Benchmarking Brings Valuable Insight to Your Loyalty Program, we’ve determined that the majority of the brands we work with spend most of their time and marketing...Read More

A Memory that Lasts a Lifetime - How a Great Experience Can Turn Holiday Shoppers into Loyal Customers

  • December 01 2014
  • Loyalty Management: Articles
  • Bob Moorhead

Customer Experience. It’s a popular term used by loyalty marketers.  Loyalty programs have long lead the industry in capturing customer data, and the best programs have operationalized that data and turned customer insight into...Read More

How to Keep Your Loyalist Base Growing (Part 3 of 3)

  • November 01 2014
  • Loyalty Management: Articles
  • Andy Frawley

Driving nearly half of a brand’s total revenue, loyalists hold the fate of your brand in their hands. Having a firm understanding of your loyalist base is critical to the success of your brand. Understanding who your loyalists are is the...Read More

How Benchmarking Brings Valuable Insight to Your Loyalty Program

  • November 01 2014
  • Loyalty Management: Articles

We benchmark ourselves against one another every day.  Like it or not we have barometers all around us letting us know how we stack up.  We incorporate comparison in every part of our lives and psychologically, many of us desire a bar...Read More

Why Do Consumers Switch Brands? (Part 2 of 3)

  • October 01 2014
  • Loyalty Management: Articles
  • Andy Frawley

Retaining loyal customers can be just as challenging as acquiring them. Shoppers switch brands sporadically, for reasons that often seem random or illogical.  Although consumers’ ever-changing preferences and lifestyles can be hard for...Read More

Spread the ‘Loyalty Bug’ Inside your Organization, and your Customers will ‘Catch-it’ Too

  • October 01 2014
  • Loyalty Management: Articles
  • Charlie Pendleton

When you stop and do the math, employee turnover is expensive.  Replacing employees can cost up to 43% of their annual salary, so ensuring your employees stay loyal to your company and your brand is important.  But there is another...Read More

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