Introducing Contactless Loyalty: 4 Tips to Build Customer Connections in an Increasingly Contactless World

  • September 30 2020
  • Loyalty Management: Articles
  • Allison Milone, Senior Product Marketing Manager, Epsilon

2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent...Read More

Loyalty Programs Help Combat The Marketer’s Customer Identity Challenge

  • June 01 2020
  • Loyalty Management: Articles
  • Jonathon Goade, Senior Vice President, Epsilon

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling...Read More

Aspire to Loyalty as an Outcome, Not Just a Program

  • March 09 2020
  • Loyalty Management: Articles
  • Tad Fordyce, SVP Loyalty, Epsilon

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

Customer frustrations with loyalty programs and what marketers can do about it

  • January 06 2020
  • Loyalty Management: Articles
  • Mike Oberle | Epsilon

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. ...Read More

Four trends for the decade to come

  • December 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the ‘big loyalty accomplishment’ we achieved throughout the past ten years in addition to the marketing advancements coming in the...Read More

How To Create a Loyal, Total Relationship Banking Experience For Your Customers

  • November 01 2019
  • Loyalty Management: Articles
  • Brad Macdonald, Epsilon

As consumers, ‘we’ve defined’ the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third...Read More

Frankentech is here to stay: how brands are getting the most out of the MarTech investments

  • October 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

In today’s marketing landscape, we as consumers expect a seamless customer experience. Whether we’re shopping at our favorite in-store retailer, booking our next vacation or performing a banking transaction online, we assume the...Read More

Preparing Your Loyalty Marketing Program For 2020

  • September 05 2019
  • Loyalty Management: Articles
  • Tamara Oliverio, Epsilon

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer...Read More

Viewing Consumer Privacy with the Lens of a Loyalty Marketer

  • August 01 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

Consumer privacy is something we as loyalty marketers take very seriously. With the current and upcoming regulations, we’re continuously monitoring and enhancing our technology and services to ensure our solutions meet compliancy...Read More

Acts of Kindness Encourage Brand Loyalty

  • July 01 2019
  • Loyalty Management: Articles
  • Mary Ann Charlton, Epsilon

Consumers love positive experiences. And better yet, experiences that ‘surprise and delight’ create engagement that leaves the consumer wanting to interact with your brand for future experiences. With the shift of loyalty programs from...Read More

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