Customer Experience Predictions to Help Companies Win in 2018

  • March 01 2018
  • Loyalty Management: Articles
  • Marc Vanlerberghe

The race is on for companies to define themselves by their customer in 2018. Hands down, customer experience is becoming (if it is not already) the most important battleground on which some companies win and others will not even be set up to...Read More

Three Ways to Power Personalization with Customer Feedback

  • January 02 2018
  • Loyalty Management: Articles
  • Noah Rolff

Personalization along the entire customer journey requires better data than ever before.  It is not enough to know who a customer is and what they have purchased in the past.  To survive in a rapidly changing world, customer-facing...Read More

Who Is the Mythical Millennial Consumer?

  • April 01 2016
  • Loyalty Management: Articles
  • Beth Benjamin, Senior Director of Research

Remember a world without the Web? Smart phones? Social media? If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s world view has been radically shaped by the rapid evolution...Read More

Gold’s Gym Pumps Up Results With A Customer-Centric Culture

  • July 01 2013
  • Loyalty Management: Articles
  • By Michelle de Haaff, Medallia

Competition in the health club industry is fierce. Every player in the industry faces enormous pressures. Gold’s Gym, the industry leader, is no exception. Because most health clubs offer similar services, it is difficult to differentiate on...Read More

Shifting the Balance: How to Protect Your Company's Social Brand

  • July 17 2012
  • Loyalty Management: Articles
  • Scott Buchanan, Medallia

Managing customer sentiment has always been a difficult task.  It’s now even tougher, thanks to customers’ ability to air their opinions—good or bad—on social media sites.  You have probably searched a review...Read More

Creating a Customer-Centric Culture: Five Best Practices For Empowering your Frontline

  • January 04 2012
  • Loyalty Management: Articles
  • Haley Barrile

For companies hoping to improve their brand/customer relationships, hiring a consultant may seem like the best choice. However, consultants can’t make your culture more customer-centric—only your people can. Improving your customer...Read More

Industry Insights 2012 (Part 4)

  • January 03 2012
  • Loyalty Management: Articles

The final installment in Loyalty 360’s four part series, “Industry Insights 2012” wraps with predictions and trends from: ChoicePrivileges, CCG, Medallia, RewardsNOW and Relational Capitol Group. Company thought leaders from...Read More