10 Things Affluent Customers Really Want in Loyalty Programs

  • July 01 2015
  • Loyalty Management: Articles

Aspire Lifestyles  and the Luxury Marketing Council held a June webinar titled, “What Affluent Consumers Really Value in Customer Loyalty Programs.” During this webinar, Lori Byrne, SVP, Sales & Marketing, Aspire Lifestyles...Read More

Aspire Lifestyles: A Customer Experience Company that Achieves through Concierge

  • May 01 2015
  • Loyalty Management: Articles

Through innovation, Aspire Lifestyles Americas has grown its Concierge service into more than just a customer service/fulfillment service. Aspire Lifestyles provides its clients with a marketing solution that drives the differentiation of the...Read More

What Do You Predict Will Be the Leading Trends of 2013?

  • December 14 2012
  • Loyalty Management: Articles

At the beginning of 2012, we landed on three words that would demand our attention and guide our work in loyalty marketing during the year. The words were Data, Social, Mobile. Each has significance, though for reasons you might not expect...Read More

Five Key Factors for Successful Concierge Programs

  • November 26 2012
  • Loyalty Management: Articles

There are five critical factors that can make or break a concierge program for loyalty marketers, Mark Robeson, senior vice president, sales and marketing, for VIPdesk, said during a Loyalty 360 webinar discussing the topic:1) Passionate People ...Read More

Seven Components of Successful Concierge Programs

  • November 05 2012
  • Loyalty Management: Articles

While every Concierge program is unique (for the same reasons that no two customer loyalty programs are the same, reasons which include customer demographics, psychographics, expressed desires and needs, etc.), there are seven factors that&mdash...Read More

The Changing Landscape of Travel Benefits

  • September 27 2012
  • Loyalty Management: Articles

Many travelers view the benefits of membership in loyalty programs a necessity for frequent travel—so much so that nearly three-quarters of the business travelers surveyed in February 2012 by the Starwood Preferred Guest ...Read More

Experiential Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time

  • July 17 2012
  • Loyalty Management: Articles
  • Jamie Comiskey, VIPdesk

Experiential programs—unforgettable, exclusive events, ranging from unique access to once-in-a-lifetime, money-can’t-buy occasions—have been an important part of the customer loyalty landscape for over a decade.  Recently...Read More

Executive Insights: Mark Robeson

  • May 31 2012
  • Loyalty Management: Articles
  • Loyalty 360

Mark Robeson, Senior Vice President, Sales & Marketing with VIPdesk, has over 18 years’ experience designing and managing bespoke B2B and B2B2C customer loyalty program enhancements for Fortune 500 clients, luxury brands, and other brand...Read More

Customer Loyalty Programs Embracing Social Media and Mobile Communication According to Recent Research

  • May 08 2012
  • Loyalty Management: Articles
  • VIPdesk

Over half of customer loyalty programs either have a social media or mobile communication-enabled component currently in place or in development, according to research recently conducted by VIPdesk and Banyan Branch.  Research findings also...Read More

How Luxury Brands Can Reinvent the Customer Experience

  • March 29 2012
  • Loyalty Management: Articles
  • Mark Robeson

Affluent consumers in search of an unforgettable customer experience have historically been able to trust well-known luxury brands to provide just that. Luxury icons including the Ritz-Carlton, Four Seasons, Lexus, Porsche, Louis Vuitton, Chanel...Read More



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