Evaluating the Restaurant Loyalty Experience: Five Steps Brands Should Take

  • October 07 2013
  • Loyalty Management: Articles

Just because something is great doesn’t mean it can’t be better. Research shows restaurant loyalty programs are doing extremely well. With 26.5 million members as of 2012, restaurant loyalty programs have enjoyed a 171% membership...Read More

Loyalty 360 Interview with Kobie Marketing: Bram Hechtkopf, VP Business Development and Marketing

  • October 01 2013
  • Loyalty Management: Articles

With a growth rate of 66% for the past four consecutive years, Kobie Marketing – the pioneer of omnichannel loyalty and a recognized leader in the loyalty marketing industry, has been recognized by Inc. Magazine as one of America...Read More

Want to Trump Your Customer Engagement? Try Tiering Your Loyalty Program

  • July 31 2013
  • Loyalty Management: Articles

“You can’t win ‘em all.” That was my sentiment after reading about how Jewel-Osco, a major Midwest supermarket chain, was dismantling its Preferred Customer Card after the program was found to offer little value. Most...Read More

Game On for Loyalty Marketers: Learning the Rules of Gamification to Drive Engagement

  • June 13 2013
  • Loyalty Management: Articles

Incorporating elements of game play into a person’s life usually begins at a very young age when a parent or caretaker turns a spoon into an airplane, and a child’s mouth is transformed into a destination. Dinnertime becomes (at least...Read More

Four Things Your Restaurant Loyalty Program Should be Doing to Empower Customer Engagement

  • April 30 2013
  • Loyalty Management: Articles
  • Marc Glazer, Kobie Marketing

Just when it seems that an economic spring has arrived – stocks are up and unemployment continues to fall – we’re treated to a blizzard of hard-to-stomach restaurant industry statistics. According to the latest Knapp-Track...Read More

What the Convergence of CRM, CEM and Loyalty Means for Millennial Consumers

  • April 01 2013
  • Loyalty Management: Articles
  • Kobie Marketing

Baby boomers might get credit for breaking the cultural mold, but Millennials, their second generation of offspring – the first being Generation X –  are proving just as exciting and lucrative in their own unique way. This is...Read More

SoLoMo and the Evolution of Restaurant Loyalty Programs in 2013: What Guests Expect from Social, Local and Mobile

  • April 01 2013
  • Loyalty Management: Articles
  • Marc Glazer, Kobie Marketing

The data is in and diners are hungry – not just for what’s on their plates at restaurants but what’s on their smartphones and tablets too, as it relates to new forms of restaurant loyalty and engagement. Call it the rise of...Read More

Moving from Transactional to Emotional Loyalty: How to Give Your Customers an Experience They'll Love

  • February 28 2013
  • Loyalty Management: Articles

A Forrester Report and CMS Wire critique reiterates a point which Kobie has endorsed  for quite some time in our efforts to educate clients and the loyalty industry. There is compelling evidence suggesting that consumers...Read More

What the Convergence of CRM, CEM and Loyalty Means for Customer Experience

  • February 05 2013
  • Loyalty Management: Articles

With the awards season well under way and the Oscars not far behind, I’ve noticed how pre-award speeches focus on explaining why a particular category is so important – even if moviegoers don’t consider “Best Adapted...Read More

What Do You Predict Will Be the Leading Trends of 2013?

  • December 14 2012
  • Loyalty Management: Articles

At the beginning of 2012, we landed on three words that would demand our attention and guide our work in loyalty marketing during the year. The words were Data, Social, Mobile. Each has significance, though for reasons you might not expect...Read More

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