Social Commerce: The New World of Selling

  • March 17 2020
  • Loyalty Management: Articles
  • Farrah Shultz, Director, Business Development, Kobie Marketing

Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick glance of apps on any given cell phone will show that Facebook has a lot more competition these days....Read More

Simplicity in Loyalty Programs – Not as Simple as it Sounds

  • January 04 2019
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson | Strategic Marketing Consultant, Loyalty and Customer Experience, Kobie

During a loyalty program design session, you will almost always hear the phrase “the program has to be simple.” Marketers firmly believe that consumers want a simple program. But many of the biggest, most popular, and most engaging...Read More

Emotional Loyalty Scoring: Research to know what drives YOUR customers

  • November 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson and Sarah Queller, Ph.D, Kobie Marketing

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

Blockchain Technology And Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

  • August 01 2018
  • Loyalty Management: Articles
  • Howard Schneider

In recent months many people have written and spoken about blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general...Read More

The Paradox of Innovating in Retention: The Unsexy Can Make You Sexy

  • May 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson

The key innovations in customer retention today are not necessarily bleeding edge new strategies or technologies, but enhancements and well-imagined reinterpretations of classic marketing techniques: subscription, curation and re-ordering...Read More

How Much is Too Much? Determining the Optimal Customer Contact Frequency

  • October 02 2017
  • Loyalty Management: Articles
  • Scott Lehner

Since the early days of marketing, marketers have struggled with determining the optimum amount of customer contact. Too much and you risk oversaturating your customers and degrading brand equity. Too little and you risk under serving their needs...Read More

Loyalty for Marketers with Indirect or Hybrid Distribution Models

  • June 01 2015
  • Loyalty Management: Articles

Modern loyalty programs began in the travel industry, not to reward best customers, but to identify them.In the antediluvian 1980s, airlines did not know their customers by name; travel agents owned the customer relationship. Frequent flier...Read More

Kobie’s Thompson Moran Discusses Retail Trends, Customer Insights, State of the Marketplace

  • November 01 2014
  • Loyalty Management: Articles
  • , Loyalty360

Erica Thompson Moran recently joinedKobie Marketing as a Retail Advisory Consultant, bringing 20 years of experience in the retail marketing industry. Erica participated in a fascinating Q&A with Loyalty360 to discuss retail trends, insights...Read More

What Airlines Can Teach Marketers about the Potential of Tiered Loyalty Programs

  • January 22 2014
  • Loyalty Management: Articles
  • David Andreadakis, Kobie Marketing

Here’s a bit of loyalty news that will perk up your ears: airline frequent flier programs are increasingly adopting a rewards point structure that includes the family pet.Earlier this summer, Virgin Australia became the latest airline...Read More

Uncovering the Coalition Loyalty Program Potential for US Travel Brands

  • December 02 2013
  • Loyalty Management: Articles

If you are a frequent traveler or member of a loyalty program in Europe or Canada, there’s a good chance “coalition loyalty”, a loyalty framework that allows members to accumulate, use and share a single loyalty currency across...Read More

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