Sustaining Customer Advocacy in the Face of Crisis

  • April 01 2020
  • Loyalty Management: Articles
  • Guy Cierzan, Managing Partner, Loyalty + Customer Marketing

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and...Read More

Making the Case for Loyalty

  • September 26 2012
  • Loyalty Management: Articles

Q: How does one make the case for a loyalty program internally, particularly to senior management?A: For many companies, loyalty marketing is not high on the priority list. When it’s not, building a case for it may become...Read More

Are Your Customers Brand Loyal or Category Loyal?

  • September 04 2012
  • Loyalty Management: Articles
  • Suzy Cox, Olson

THE STORE-BRAND ELEPHANT IN THE ROOM It’s not news that many brand managers are seeing their share erode in favor of private-label brands. The following trends are enough to give any brand manager indigestion: Unit sales of private...Read More